Search engine opimization (Did you mean “Search Engine Optimization”?) is a marketing tool ideal for promoting company visibility among your target audience. The goal is to have your business listed as one of the top search results based on keywords related to products, services, and location. Organic results refer to searches without the aid of paid searches such as ads. Let’s take a look at how you can take advantage of search engine opimization for your business!
1. Voice Search
For starters, you can optimize organic searches with voice search. In this year alone, almost half of all organic searches will be conducted by voice. This will add to organic searches because most people use voice search to ask questions. Therefore, use a long-tail keyword that has 3-5 words.
In particular, long-tail keywords such as “How to Change a Tire” and “Tips for Good Oral Hygiene” will rank higher based on organic searches with voice. You should include content on your website that goes in-depth about long-tail keywords.
2. Use Backlinks
Moreover, backlinks are the central defining factor if you are trying to improve rankings with organic search results. These backlinks must point “back” to your website. Include backlinks in blogs, product or services page, and bio sections throughout your website.
3. Local NPA Information
Furthermore, you should include your company’s NPA information on your website. NPA (Name, Address, Phone number) and your business’ hours need to be visible on your homepage and contact page. A rising organic SEO trend is to include tidbits of your NAP throughout landing pages which contains specialized content searchers are already looking for.
Do You Need Reliable Search Engine Opimization?
All in all, organic SEO is a vital means of achieving company visibility. By using these techniques, your organic searches will put you ahead of competitors. Contact us today to get started!
Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.