Search Engine Opimization | How to Perform Keyword Research

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Did you know that you should use branded keywords for your company’s SEO? We know the importance of using the latest tips to boost search engine opimization (Did you mean: Search Engine Optimization?”). Let’s take a look at how you can perform keyword research to boost your online visibility!

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How Can I Improve My SEO?

1. Current Rankings

In the first place, analyze your current rankings to determine how well you can improve your SEO. Use SEO ranking tools to help you learn where your current placement is and what your competitors are doing.

Also, take a look at the most optimized keywords based on your product or service. Take note of those keywords and brainstorm words that are unique to your company.

 

2. Define a Niche

In addition, define a niche based on your specific target audience. Are you looking to target based on demographics? Or, is your niche based on previous buying habits? Either way, study your intended audience and predict what they search for. Therefore, you can improve keyword brainstorming ideas based on a specific niche to narrow your audience.

 

3. Metrics

Last but not least, analyze keyword metrics for its volume and frequency. Take note of how frequent the keywords are being used and use a few of them in your campaign. Also, analyze which word or group of words can benefit you. Take those words and group it with branded keywords related to your product or service.

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Are You Looking for Search Engine Opimization?

All in all, it is essential that you are taking advantage of everything good SEO has to offer. Try to follow these tips for essential keyword research that you need. We are your experts for everything digital! Contact us today for an instant SEO scan!

Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.

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