Search Engine Optimation | What is White Hat SEO?

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Search engine optimation (Did you mean “Search Engine Optimization”?”) involves making your business visible on online search engines. As such, you can rank high on SEO by using search-related keywords on your website. White hat SEO refers to SEO guidelines to appear on search engines. Keep reading to learn more about why you need to include white hat SEO in your strategy!

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Things to Know About White Hat SEO:

1. Content

First things first, you need to include keywords throughout your website. The keyword needs to be related to the products or services you offer. The best way to do this is to use long-tail keywords. These words are often in the form of a phrase that predicts what your audience searches for.

For example, the word “food” might be too generic. Instead, use “L.A. food truck” to narrow down the search void and optimize it for your company.


2. Keyword-Meta Tags

Moreover, it is recommended that you are using the keyword itself into the meta tag of your pages. The meta tags include your title, description, and focus keyword. Each needs the appropriate keyword to effectively optimize your website.

Adding on, the meta description is a brief preview as to what the content will be about. This is found under the link title in the search results. Include the keyword and a catchy phrase to get people interested in your company!


3. Navigation

Furthermore, please make your website easy for users to navigate. You can increase white hat SEO by including inbound links throughout your website. For example, you can add a link to the contact page in one of your blog posts. After visitors click on these links, your domain authority will be saturated enough for higher rankings.


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Do You Need the Best Search Engine Optimation?

Lastly, it is our duty to provide you with the best SEO service that you can receive. Using white hat SEO lays the foundation for your company’s overall success. Contact us today for a FREE website evaluation!

Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.

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