Search Engine Optimization | 3 Ways to Use Keywords

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One of the most important aspects of writing for webpages is the use of keywords. These three tips will help you to organize your information and increase your visibility online.

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Copywriting

Content on your site should work for you.

One of the best places to make sure that you are using keywords on your webpages is the content on your posts, pages, and blog sections. Using keywords in your writing will help make it stand out to search sites like Google. Google will take this information and use it to determine where to rank your pages in comparison to similar pages in a related search. Copy is vital to how your company is represented by search sites and has a huge impact on the visibility of your company online.

 

Social Media

Engage with a captive audience.

Social media is a lucrative way to use keywords due to the sophisticated targeting features used by sites like Facebook. These sites determine location and keywords for targeting purposes so that the audience most likely to be receptive to the message will see the ad first, with targeting. Targeting is incredibly important to the ROI on your ads because it keeps you from wasting ad space on those not interested in your product or service.

 

Metadata

Fill in all the info you can.

It can be easy to overlook metadata and background information like meta descriptions, tags, and more. This information contributes to the amount of data used by search queries to determine the subject of your writing and how to rank it in comparison to other information. Metadata can help you to keep your information organized and specific o that it is easier to find. If search sites can find your information easily, so can potential clients.

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Search Engine Optimization

Digital Resource is here to help you get your company’s webpage in the spotlight. We use the most up to date tools for keyword use. Call our office today if you have any questions for our team.

Tyler was born in Ocala, Florida, and raised in Miami. Tyler has earned a bachelors degree in English from Florida State University, and is an Internet Marketing Specialist for Digital Resource. As an experienced musician and writer, Tyler has a wide range of abilities to bring to the table in the most professional way possible.

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Our team is ready to review your website, your search rankings, and social media presence. We'll provide you with some tips to help you propel traffic, drive leads and increase revenue.

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