Search Engine Optimization | What is Duplicate Content?

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When we were in school, teachers would drill into our minds the consequences of plagiarizing someone else’s content. Taking credit for someone else’s work would get us in trouble. A similar concept has followed us into search engine optimization. When your content is stolen, or just too similar to another page’s, your site’s ranking can take a hit. Keep reading to learn more.

What is Duplicate Content?

Duplicate content is content that appears in more than one place online. This can be word-for-word, or it can simply be too similar. Your content should be at least 70 percent unique. And while this may sound tricky, it is worth the extra work.

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How is Duplicate Content Created?

The truth is that duplicate content can be made completely on accident. Some people even estimate that nearly 30 percent of the internet is duplicated. When you make URL variations or even have a URL that starts with “www.” in addition to one that doesn’t, you may run into issues.

The Consequences of Using Duplicate Content

When duplicate content lives on the internet, search engines can’t distinguish between the original and the copy. Google admits that this can hurt your ranking, especially if the second page is trying to rank for the same keywords.

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What Type of Content Should My Site Have?

The type of content your website contains is specific to your industry. Service industries need to describe what kind of services they provide. They should also contain about pages and content pages. Retail businesses will have even more pages with descriptions and may have more pages related to their brand. Additionally, a blog is a great way to get original content out there that is specified to a keyword.

Are You Looking to Improve Your Site’s Search Engine Optimization?

Having a clear search engine optimization strategy can be so beneficial for your online business. If you’re looking to improve your online presence, let us assist you! Request a free internet marketing analysis and get started today.

Emily is a graduate from Florida Atlantic University where she studied English and communication. With a background in journalism, she is passionate about writing engaging and informative articles, and has a love for local businesses. Emily strives to assist businesses in building their brand identities and communities through quality, digital content.

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