Search Engine Optimization | Keys to Higher Rankings

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One thing that every business looking to expand their online presence needs to do is take steps to increase their search engine rankings over time. While social media is instrumental to any digital advertising approach, SEO is central to gaining more attention and more leads, and here we will go over some important things to remember when giving your rankings an overhaul.

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Metadata

Contribute to your overall rankings.

An often-overlooked aspect of web design and content building is the application of metadata in addition to the titles and content sections of pages. Metadata is additional information about your website that is written into the page so that when searched, it is easier to find the information on your website. Generally, there are three places where metadata should be added: Title, Description, and Keyword. Title metadata is often the most important and is most often used to tabulate search engine results. This means that you need to make sure your title is of the appropriate length, contains a keyword or phrase, and is spelled correctly. A misspelled title or title metadata can have negative effects on SEO. Description metadata refers to the short descriptive copy located under the headline title that describes the content of the page. Here you can place a short but convincing statement to help you catch attention from viewers, while strategically placing keywords in the description as to help search algorithms. Keyword metadata refers to the use of several key phrases through your writing so that search engines can pick up on the text itself.

 

Backlinks

The best way to boost your exposure.

One of the most important parts of any push to improve your rankings over search sites is to get another website to link to your website with what are known as backlinks. When another webpage, especially one that is very popular links to your webpage, it helps search engines establish trust in your website because it is being trusted by other pages. Once a search site has established your credibility in this way, it will place your webpage above others that are less popular and have fewer backlinks. Reaching out to other sites that are not competitors and working together to host content form each other’s sites is a great way to collectively build backlinks that will help you in the future. By building backlinks with other sites you can strengthen the most important tool you have for bringing yourself more leads and eventually more sales.

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Alt-Tags

Pictures and video can help SEO too.

Because Alt-tags are usually set aside, many advertisers fail to collect on the benefits they can bring to your SEO strategy. Alt-tags are the strings of text info that describe and caption your photos. While this is not the primary method that search sites use to search for relevant data, they do help in solidifying your SEO for a particular page and make it much easier to find by allowing search engines to scan your images for keywords. Alt-tags are a great way to make sure you’re covering all of your bases and filling in as much data as possible so that you can make it as easy as possible to find all of the relevant information on your page using a search engine. This method is often ignored but adding as much data as you can help your posts as they age as well, meaning it will be easier for search engines to pick up your older posts in addition to the more recent ones.

 

Update Regularly

Stay ahead of the curve.

Because it is really easy for keywords and traditional methods of data entry to become overused and stale, search sites are constantly updating their systems to use different metrics to analyze what information is on a page and how to correctly rank them compared to other pages. By keeping scheduled updates to your SEO approach in conjunction with regular updates to all of your social media accounts, you will build trust with much more speed and efficiency as you keep up with new trends and rules with filling out data. This will keep your approach current and ensure that you are using the most up to date methods available, increasing your chances of jumping up in search rankings. Keeping up with the latest tips and tricks to help you improve your SEO will help your long terms results, and you will see shorter slow periods in your growth, marked by steady expansion in everything from clicks to views, likes, and shares,

 

Quality Content

Write content that wants to be read.

While it is easy to add your own content to any page you wish within your website, creating content that people actually want to read can be very challenging. One of the best things you can to mitigate this issue if you are not a strong writer is to hire an outside service that has a specialized team waiting to write your pages with perfect precision and keyword use. While this may be out of reach for many small companies, taking the time to slow down and produce better quality content can have big implications for your click rates, SEO and much more. Quality content can help you out in a number of ways, but most notably it can help you to get visitors to your pages to stay on the page for much longer than if your content was difficult to read or simply not entertaining enough to pay attention to it. Writing quality content may be time-consuming but it will only help your efforts for better rankings.

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Search Engine Optimization

 

Getting your search rankings to increase can seem like a big task for many business owners and managers; firms like Digital Resource are paving the way in developing an individualized plan for the development of your SEO campaign. Don’t hesitate to give our team a call if you have any questions about how we can boost your rankings today. We are here to get the ball rolling and invest the hours necessary to build you a better online presence that you can be proud of.

Tyler was born in Ocala, Florida, and raised in Miami. Tyler has earned a bachelors degree in English from Florida State University, and is an Internet Marketing Specialist for Digital Resource. As an experienced musician and writer, Tyler has a wide range of abilities to bring to the table in the most professional way possible.

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