Search engine marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts. It’s all about making sure your customers and clients can find you when they go searching on the internet. There are several different kinds of search engine marketing, or SEM, methods. Search Engine Optimization, or SEO, uses techniques to increase search engine ranking organically. Paid search marketing, such as pay-per-click, uses google ads to get your page to the top of a search. Let’s take a look at some strategies for SEM success.
Choose the Best Keywords
The most important step in search engine marketing is to select the most important keyword phrases for your company. If you do not perform this step properly, your search engine marketing campaign is going to fail. When choosing the right keywords, it is not only important to chose ones that apply to our business, but also ones that are searched most often by the audience you are trying to target. Try to get in the heads of your customers and think about potential terms your customers use when thinking about your products and capabilities. You can also use tools provided by Google AdWords to create a list of highly searched terms that will drive targeted traffic to your Website.
Optimize Web Content
After you have come up with the key search words, you want to make sure that the content on your website is optimized to take advantage of these important phrases. Use these focus keywords strategically throughout the content found on your website, both in your blogs and on your landing pages. Also, make sure these keywords are found in the code of your website. That’s what search engines ultimately search for. Use these phrases relevantly in page title tags, heading tags, director names, file names, alt tags and meta tags.
Get Your Website Indexed
In order for your website to be found, you have to make sure that all the pages on your website are fully indexed by the top three search engines. Google handles over 55% off all searches done on the internet and they also make it the easiest to index your website. Google allows you to create a Google Sitemap, which basically serves as an ongoing invitation for Google to visit your site and a roadmap detailing the pages it should index.
Create a Pay-Per-Click Campaign
Pay-per-clicks are the ads that look like organic search links at the top of a search results page. They have a box next to them saying they are an ad. These ads allow you to pay to be featured higher on a search result. Unlike a traditional ad of old though, you only pay when someone clicks on your link. This allows you to better track your return on your ad dollars.
Are You Looking to Use SEM?
Search engine marketing can help grow your business and allow for more people to find you. Contact ustoday to learn more about how we can assist you with all your SEM needs including SEO and Google ads.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.