Do you want to rank higher for SEO based on keywords? Performing an SEO analysis is important to learn what your competition does and how you can turn the tables. Your SEO digital marketing strategy works if you measure performance and set a plan in motion.
How Do I Research My Competitors?
1. Keyword Research
In the first place, identify which keywords are the most important to your company. Use keywords that are related to the products or services you offer. This narrows down your company’s online niche and SEO visibility.
Also, you can try to incorporate long-tail keywords to steadily boost your online rankings!
2. Identify Competitors
Moreover, look at who your competitors are based on the keywords of your choosing. The higher the competitors’ ranking is, the more authoritative their domain is. Don’t try to include large, national-chain brands because they will always skew your metrics.
3. Audit Content and Social Media
Furthermore, off-page SEO also contributes to competitors’’ online rankings. Take a look at how often they post on social media and how engaging they are with their followers. Plus, take note of all active followers and their activity across all social media accounts.
Therefore, you can determine how active you need to be in order to be competitive based on the data alone.
Are You Looking for Reliable SEO Analysis?
We know the importance of getting the latest techniques to improve your company’s SEO rankings. By using the compiled list, you should be able to get started on the path to success. Your company deserves to be seen by a wide audience and we want to help you get on the way there. We are your experts for everything digital! Contact us today for an instant SEO scan!
Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.