Do you want to rank higher for SEO based on keywords? Performing an SEO analysis is important to learn what your competition does and how you can turn the tables. Your SEO digital marketing strategy works if you measure performance and set a plan in motion.
How Do I Research My Competitors?
1. Keyword Research
In the first place, identify which keywords are the most important to your company. Use keywords that are related to the products or services you offer. This narrows down your company’s online niche and SEO visibility.
Also, you can try to incorporate long-tail keywords to steadily boost your online rankings!
2. Identify Competitors
Moreover, look at who your competitors are based on the keywords of your choosing. The higher the competitors’ ranking is, the more authoritative their domain is. Don’t try to include large, national-chain brands because they will always skew your metrics.
3. Audit Content and Social Media
Furthermore, off-page SEO also contributes to competitors’’ online rankings. Take a look at how often they post on social media and how engaging they are with their followers. Plus, take note of all active followers and their activity across all social media accounts.
Therefore, you can determine how active you need to be in order to be competitive based on the data alone.
Are You Looking for Reliable SEO Analysis?
We know the importance of getting the latest techniques to improve your company’s SEO rankings. By using the compiled list, you should be able to get started on the path to success. Your company deserves to be seen by a wide audience and we want to help you get on the way there. We are your experts for everything digital! Contact us today for an instant SEO scan!
Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.
Domain authority (DA) correlates with search engine result pages There are over 40 variables used to calculate domain authority Backlinking is critical in increasing domain authority How do you determine your online success? How about the strength of your online presence? These are the questions that online marketers contend with regularly. The truth is that […]
Social media has become a huge part of marketing. What’s crazy is they’re all fairly new. The oldest of the current popular ones – Facebook – was launched in 2004 and didn’t become a social media powerhouse until years later. For a business, having influence on social media has pretty much become a necessity at […]
40% of online transactions happen on a mobile device 51% of marketing budgets are put into mobile ads 4 billion people use the internet on mobile Not long ago, companies weren’t putting much thought into mobile marketing. It’s hard to believe that smartphones aren’t really that old. When they first came out, there wasn’t much […]
Videos on Facebook receive 8 billion views per day One-third of people on the internet use YouTube Users watch 2 billion videos on Twitter per day Creating awesome video content is one thing, but did you know that you should handle video posting differently for all of the popular social media platforms? That’s right! Social […]
56% of Americans stop buying from brands they believe are unethical 75% of consumers say they would take action against irresponsible companies Black hat marketing practices can get your business banned from search engines Not sure if you’ve noticed but the world is changing and it’s happening fast. What we value about a company is […]
If you had it your way all the time, people would be spending hours on your website right before converting, but unfortunately that’s not the case. People have short attention spans, which can result in a high bounce rate. Only 28 percent of words are actually read on a web page. Your website needs to […]
70% of what people watch on YouTube is determined by its recommendation algorithm 73% of U.S. adults use YouTube 500 hours of video are uploaded every minute The majority of Americans watch videos on YouTube, so if you’re not using it to advertise for your business, it’s definitely something you should look into. YouTube is […]
86% of buyers are willing to pay more if it means a better customer experience. 75% of consumers prefer companies that offer rewards 65% of business comes from existing customers The most important factor in a strong relationship with your clients is trust. Trust is the thread that weaves through every healthy relationship, and that’s […]
You just published your blog post or video, and you’re super excited, but no one’s liking or commenting. That probably means no one’s sharing it either. No matter how good you think your content might be, it won’t reach its true potential if no one is sharing your work. That’s why you need to find […]
Facebook is the most popular social media channel for digital marketers producing content Instagram provides the second-highest ROI for marketing efforts Increasing brand exposure is the most commonly cited benefit of social media marketing Cultivating a social media presence for your business can seem like throwing wet spaghetti against the wall – trying to see […]