For many new local operations, it can be a challenge to optimize your site efficiently if you have no formal training in the techniques involved. Here are a few mistakes you should avoid next time you’re doing an SEO audit to your page.
Missing links can affect rankings.
Not having enough links, or poor-quality links on any page within your website can work against you. This makes it harder for search sites like Google to trust and then rank your page. When links are present but are attached to less notable webpages, they will get less attention from Google’s listing algorithm and rank lower than the more popular and trusted websites.
Keywords are the backbone of your content.
When any of your content is missing keywords, search sites will have a much more difficult time categorizing and placing your content in the appropriate search terms. Keywords are the most effective way to place ads in front of audiences that would be most receptive to them. Neglecting to include keywords can be disastrous for your campaigns, and so be sure to rotate them often for maximum effectiveness.
No Local Info
Always get the word out around town.
Local SEO is vital for new small businesses that rely heavily on local interactions. Including key location data and targeting info will help sites like Facebook and Google narrow your information to where it will be most effective. Be sure to update information on sites like google maps, yelp, and other sites where your location is applicable.
Digital Resource is here to take your website to the next level. Our team is well versed in the tools to get you there. Give us a call today if you have any questions.