With any great piece of content, comes a ton of responsibility before it goes live. You must proofread your copy and ensures that it is following the best SEO guidelines. Let’s take a look at how an SEO analysis of site is beneficial for success!
How Can I Achieve Great SEO?
1. Understand SEO
In the first place, you must understand what SEO is and how it can help your digital marketing campaign. SEO stands for “search engine optimization”, which uses an algorithm to match words performed in online searches.
Therefore, the more you use a keyword in your content, the better your website will rank on the first page in the search results.
Next, Yoast is an essential tool that measures SEO. If you find yourself asking, “Is my SEO technique actually working?”, then this is the perfect tool for you. Yoast measures SEO based on a scale of three colors: red, orange, and green.
Red refers to your overall SEO as “Needs Improvement”, meaning that your SEO is not effective. Orange denotes that the content is moderate, but you could make minor changes to reach its full potential. Green is referred to as “Good” and this means that your SEO is very effective.
The tool takes into account the length of your title, URL, meta description, and keywords density throughout the content itself.
Keywords are the central factor for achieving high-quality SEO for your website. Keywords are words that describe a product or service your company is marketing. Also, keywords can be in the form of locations you cater to as well.
Instead of one or two keywords, use “long-tailed keywords” that are sure to put your company on top. For example, instead of “dentist Orlando” use a long-tailed keyword such as “dental cleanings in Orlando” to optimize effectively.
Moreover, you need to incorporate content that makes it clear you are talking about the chosen topic. In order to optimize SEO, each subheading and other sentences have to relate to the topic itself.
Don’t just focus on perfecting SEO and making it green. You need to do both equally—optimize for SEO and making the content clear for the audience to understand.
5. Shorten Content
Also, adjust content in order to accommodate lengthy readings. Make sure that you separate each section with a subheading and make it a good length. Keep sentences between 5-7 sentences at most. Essentially, people do not enjoy reading paragraphs that seem never-ending.
6. Internal Links
Then, internal links are the next order in business. Backlinks are clickable text that redirects users back to a different page on your website. Typically, backlinks are placed on a different website in order to build your domain authority.
Internal links actually build up your SEO presence online. By saturating each piece of content on your website with at most 2 links, you will notice a significant difference.
7. Transition Words
Then, make use of great transition words to set your content apart from the competition. Transition words are the glue of the content you’ve written to get your message across. These words seamlessly carry the reader throughout the copy itself and maintain the flow of information to the reader.
Moving forward, categories are essential to how users will search for your company. A category is an umbrella of services or products that you can classify your business in. As you are writing content, classify it by a list of services you are marketing.
In particular, categories can be, “Japanese food” or “Sushi” with the larger umbrella your business falls under.
In a similar fashion, tags are like “sub-categories” that goes into detail about what your company does. For example, “best donburi in los angeles” is a great tag because it is very specific. As the user is sifting through your website pages, they may be looking for this topic in particular and may be directed only by a simple Google search.
In addition, always change the alt-text of your images if you choose to include them on your website. The alt-text is the algorithm search engines like Google use to deliver images based on keywords.
In order to do this, we recommend deleting all text associated with the image itself. You will be able to access this feature as you open the image in the back-end of your content platform. Make the image title the keyword followed by a buzzword and separated by dashes.
Also, change the alt-text to an open-ended question, which is a prediction about what the users will ask in the search bar. For instance, “Where can I find the best Italian food near me?” is a great text to input in the reading.
11. Optimize for Mobile
Remember, mobile devices open the pathway to content that is seen on a wider spectrum. Over 60% of users visit websites on a mobile device such as a smartphone or a laptop. Always preview the content on mobile and desktop versions so you can better enhance the user experience!
12. Avoid Duplicate Content
Then, make sure that your SEO is not affected by utilizing duplicate content. You could be infringing on copyright matters that negatively impact your levels of SEO.
Last but not least, it is important that you are taking advantage of a strong call-to-action. A great CTA has a verb in the final header in order to get the user to take action to buy or sign up for your product or service.
Adding on, this CTA needs to be in header form in order to stand out to the reader. You can use words such as “learn more”, “contact us”, or “today” to instigate the fear of loss marketing tactic.
Are You Looking for Effective SEO Analysis of Site?
All in all, it is important that you are taking the necessary measures in order to perfect your SEO. Take it upon yourself to optimize your website so it can be easily found. Contact us today for an instant SEO scan!
Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.