SEO Analysis of Site | What to Do Before Your Content Goes Live

No Comments

With any great piece of content, comes a ton of responsibility before it goes live. You must proofread your copy and ensures that it is following the best SEO guidelines. Let’s take a look at how an SEO analysis of site is beneficial for success!

where can i find the best seo analysis of site?

 

How Can I Achieve Great SEO?

1. Understand SEO

In the first place, you must understand what SEO is and how it can help your digital marketing campaign. SEO stands for “search engine optimization”, which uses an algorithm to match words performed in online searches.

Therefore, the more you use a keyword in your content, the better your website will rank on the first page in the search results.

 

2. Yoast

Next, Yoast is an essential tool that measures SEO. If you find yourself asking, “Is my SEO technique actually working?”, then this is the perfect tool for you. Yoast measures SEO based on a scale of three colors: red, orange, and green.

Red refers to your overall SEO as “Needs Improvement”, meaning that your SEO is not effective. Orange denotes that the content is moderate, but you could make minor changes to reach its full potential. Green is referred to as “Good” and this means that your SEO is very effective.

The tool takes into account the length of your title, URL, meta description, and keywords density throughout the content itself.

 

3. Keywords

Keywords are the central factor for achieving high-quality SEO for your website. Keywords are words that describe a product or service your company is marketing. Also, keywords can be in the form of locations you cater to as well.

Instead of one or two keywords, use “long-tailed keywords” that are sure to put your company on top. For example, instead of “dentist Orlando” use a long-tailed keyword such as “dental cleanings in Orlando” to optimize effectively.

 

4. Clarity

Moreover, you need to incorporate content that makes it clear you are talking about the chosen topic. In order to optimize SEO, each subheading and other sentences have to relate to the topic itself.

Don’t just focus on perfecting SEO and making it green. You need to do both equally—optimize for SEO and making the content clear for the audience to understand.

 

5. Shorten Content

Also, adjust content in order to accommodate lengthy readings. Make sure that you separate each section with a subheading and make it a good length. Keep sentences between 5-7 sentences at most. Essentially, people do not enjoy reading paragraphs that seem never-ending.

 

6. Internal Links

Then, internal links are the next order in business. Backlinks are clickable text that redirects users back to a different page on your website. Typically, backlinks are placed on a different website in order to build your domain authority.

Internal links actually build up your SEO presence online. By saturating each piece of content on your website with at most 2 links, you will notice a significant difference.

 

7. Transition Words

Then, make use of great transition words to set your content apart from the competition. Transition words are the glue of the content you’ve written to get your message across. These words seamlessly carry the reader throughout the copy itself and maintain the flow of information to the reader.

 

8. Categories

Moving forward, categories are essential to how users will search for your company. A category is an umbrella of services or products that you can classify your business in. As you are writing content, classify it by a list of services you are marketing.

In particular, categories can be, “Japanese food” or “Sushi” with the larger umbrella your business falls under.

 

9. Tags

In a similar fashion, tags are like “sub-categories” that goes into detail about what your company does. For example, “best donburi in los angeles” is a great tag because it is very specific. As the user is sifting through your website pages, they may be looking for this topic in particular and may be directed only by a simple Google search.

 

10. Images

In addition, always change the alt-text of your images if you choose to include them on your website. The alt-text is the algorithm search engines like Google use to deliver images based on keywords.

In order to do this, we recommend deleting all text associated with the image itself. You will be able to access this feature as you open the image in the back-end of your content platform. Make the image title the keyword followed by a buzzword and separated by dashes.

Also, change the alt-text to an open-ended question, which is a prediction about what the users will ask in the search bar. For instance, “Where can I find the best Italian food near me?” is a great text to input in the reading.

 

11. Optimize for Mobile

Remember, mobile devices open the pathway to content that is seen on a wider spectrum. Over 60% of users visit websites on a mobile device such as a smartphone or a laptop. Always preview the content on mobile and desktop versions so you can better enhance the user experience!

 

12. Avoid Duplicate Content

Then, make sure that your SEO is not affected by utilizing duplicate content. You could be infringing on copyright matters that negatively impact your levels of SEO.

 

13. CTA

Last but not least, it is important that you are taking advantage of a strong call-to-action. A great CTA has a verb in the final header in order to get the user to take action to buy or sign up for your product or service.

Adding on, this CTA needs to be in header form in order to stand out to the reader. You can use words such as “learn more”, “contact us”, or “today” to instigate the fear of loss marketing tactic.

 

 

Are You Looking for Effective SEO Analysis of Site?

All in all, it is important that you are taking the necessary measures in order to perfect your SEO. Take it upon yourself to optimize your website so it can be easily found. Contact us today for an instant SEO scan!

Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.

Free Internet Marketing Analysis

Our team is ready to review your website, your search rankings, and social media presence. We'll provide you with some tips to help you propel traffic, drive leads and increase revenue.

RSS Test

  • Cracking the Code of Domain Authority: What Is It and How to Improve it June 29, 2020
    Domain authority (DA) correlates with search engine result pages There are over 40 variables used to calculate domain authority Backlinking is critical in increasing domain authority How do you determine your online success? How about the strength of your online presence? These are the questions that online marketers contend with regularly. The truth is that […]
    Orlando Gonzalez
  • Adapt or Die – Being an Early Adopter to New Social Media Platforms June 26, 2020
    Social media has become a huge part of marketing. What’s crazy is they’re all fairly new. The oldest of the current popular ones – Facebook – was launched in 2004 and didn’t become a social media powerhouse until years later. For a business, having influence on social media has pretty much become a necessity at […]
    Michael Demyan
  • How to Improve Your Mobile Marketing June 26, 2020
    40% of online transactions happen on a mobile device 51% of marketing budgets are put into mobile ads 4 billion people use the internet on mobile Not long ago, companies weren’t putting much thought into mobile marketing. It’s hard to believe that smartphones aren’t really that old. When they first came out, there wasn’t much […]
    Michael Demyan
  • How to Optimize Video for Different Social Media Platforms June 25, 2020
    Videos on Facebook receive 8 billion views per day One-third of people on the internet use YouTube Users watch 2 billion videos on Twitter per day Creating awesome video content is one thing, but did you know that you should handle video posting differently for all of the popular social media platforms? That’s right! Social […]
    Michael Demyan
  • Unethical Marketing is Hurting Your Business, Here’s How to Change it June 25, 2020
    56% of Americans stop buying from brands they believe are unethical 75% of consumers say they would take action against irresponsible companies Black hat marketing practices can get your business banned from search engines Not sure if you’ve noticed but the world is changing and it’s happening fast. What we value about a company is […]
    Orlando Gonzalez
  • 7 Ways You Can Lower Your Website’s Bounce Rate June 25, 2020
    If you had it your way all the time, people would be spending hours on your website right before converting, but unfortunately that’s not the case. People have short attention spans, which can result in a high bounce rate. Only 28 percent of words are actually read on a web page. Your website needs to […]
    Michael Demyan
  • 8 Ways to Boost YouTube Traffic for Your Business June 23, 2020
    70% of what people watch on YouTube is determined by its recommendation algorithm 73% of U.S. adults use YouTube 500 hours of video are uploaded every minute The majority of Americans watch videos on YouTube, so if you’re not using it to advertise for your business, it’s definitely something you should look into. YouTube is […]
    Michael Demyan
  • How to Build Trust and Rapport to Maximize Your Business June 18, 2020
    86% of buyers are willing to pay more if it means a better customer experience. 75% of consumers prefer companies that offer rewards 65% of business comes from existing customers The most important factor in a strong relationship with your clients is trust. Trust is the thread that weaves through every healthy relationship, and that’s […]
    Orlando Gonzalez
  • Your Content is Boring – Here’s How to Boost Engagement June 11, 2020
    You just published your blog post or video, and you’re super excited, but no one’s liking or commenting. That probably means no one’s sharing it either. No matter how good you think your content might be, it won’t reach its true potential if no one is sharing your work. That’s why you need to find […]
    Michael Demyan
  • How to Optimize Your Social Media Accounts for Business June 1, 2020
    Facebook is the most popular social media channel for digital marketers producing content Instagram provides the second-highest ROI for marketing efforts Increasing brand exposure is the most commonly cited benefit of social media marketing Cultivating a social media presence for your business can seem like throwing wet spaghetti against the wall – trying to see […]
    Alexandra Gomez

More from our blog

See all posts