Keeping your content optimized properly is a changing game that requires practice and know-how. Here are a few ways you can enhance your copy to make it more visible to advertisers online.
Add in all the data you can.
One of the most overlooked parts of arranging copy and advertisements for publishing is using metadata to your advantage. It can be easy to overlook the small text boxes where metadata is placed, however, things like meta descriptions, image captions, image meta info and so on can be vital to a winning strategy online. This information may seem insignificant, but it will help sites like Google and Facebook to categorize and rank your copy, which will affect your company’s overall exposure.
Say what you need to say.
Search sites use keywords to determine the subject and trustworthiness of a page of information. The more keywords and links to a page, the more Google will trust your page, and rank it higher in search results. Perfecting this method of keyword use is vital to expanding your visibility on search sites as well as social media. Always be sure to keep a rotating list of keywords in use so that your pages and ads will take priority over similar ones.
A perfect compliment to good copy.
Images are a frequently forgotten aspect of online advertising. While many think they only provide a visually aesthetic function, they can help optimize your content as well. If your copy is full of keywords, then so should the descriptions of your images. This will make your copy more complete and help Google and other search sites to find your information. Images can serve as an important addition to the relevant copy.
Digital Resource is here to help you get your copy on the side of SEO excellence. We use the latest techniques to help you get your rankings up. Call our office today if you have any questions for our team.
Tyler was born in Ocala, Florida, and raised in Miami. Tyler has earned a bachelors degree in English from Florida State University, and is an Internet Marketing Specialist for Digital Resource. As an experienced musician and writer, Tyler has a wide range of abilities to bring to the table in the most professional way possible.
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