61% of all visits from social media come from Facebook.
More than 50 million businesses use Facebook.
Include Lengthier Content
Longer and better content is king.
One of the trickiest things to add to any approach at improving the SEO on your pages and campaigns is to add longer content that is both engaging and higher in quality. By taking the time to add lengthy and meaningful content you can ensure that search sites like Google will have more to work with when it comes to assigning trustworthiness or readability to your page.
When Google has more text to work with, it will be easier for your webpages to stand out from the competition in online searches. Because of Google’s recent changes to their algorithm and how they assign trust to webpages, small snippets of good content won’t cut it anymore. Longer pages with readable content are your best bet for getting noticed among all the other pages.
Optimize for Voice Search
The new trend in search functions.
An increasing number of users aren’t even using their keyboards to search online anymore, but using speech to text functions to search more efficiently. This means that when you are developing your independent strategy for overhauling or getting started on your on-page SEO, you will need to consider the speech to text search function when coming up with keywords for example. Many people are more likely to use seatrain search words when typing on a phone versus a computer or by voice. This means that it is important to diversify your keywords to include this chunk of searches and optimize your pages even further.
Voice search is a relatively new function and has only recently started to pick up steam as an alternative to keyboard searches, but nonetheless, as the technology required for speech to text improves, so the number of users will increase as it becomes more efficient. Plan for this trend to rise in the future, as functions like Siri get even smarter. Voice search is only becoming better
Create Mobile-Friendly Sites
Make your site more acessible.
In the rush to redesign a businesses webpage, many business owners and even designers forget about how that webpage will look on a phone screen. One of the most important pieces of SEO magic you can work into your strategy is the integration of a solid mobile website that accomplishes everything the standard site does. Ideally, you want your site to look clean and properly formatted for a phone screen, and so you may want to consider using different text if your pages are very long. Short bits of information will be best for a mobile web platform.
Making your website more accessible to mobile users will increase your web traffic because the majority of searches are now done on mobile phones and not desktop computers. Having a successful web design will be like making your net a bit wider in the sea of Internet search queries. More users will be able to read and absorb information from their phones. Many people today don’t have computers but rely on their phones for all of their Internet business. Normally these customers would be lost entirely if there were no mobile site to work with in the first place
Use Dynamic Content
Keep up with changing trends.
Quality content that keeps up with trends and responds to changes in the discord surrounding a product, service, or business is a sure-fire way to supercharge your on-page SEO. Because the trends and ins and outs of certain brands and products can change rapidly according to many factors, it is important that your content reflects these changes to stay up to date and to keep your writing and keywords from becoming stale. If your writing becomes ineffective, it has sat too long and the conditions that produced the page no longer exist.
Keeping up with things like hashtags will help users make the determination that your business is on top of trends and adds perceived value to your brand as an authority on the product or service. Many trends come and go very fast, and so keeping up with them can be a challenge, but keeping up with these trends is a hallmark of the big companies that consistently get SEO right, so keeping your content fresh should certainly help you stay ahead of the competition.
Write Snappy Titles
Grab the reader’s attention.
This is an often overlooked but important aspect of content writing that gets left out of the list of improvements. Snappier titles and descriptions for content and images is important because it helps to grab the attention of the user, and therefore keep them on your page for longer, resulting in more sales and more hang time on your pages. If someone is grabbed by an interesting title, they will be much more likely to read the rest of the content.
Keeping people on your pages for longer amounts of time is key to retaining readership and increasing sales. Many studies have shown that the longer someone spends on a site the more likely they are to make a purchase and interact with the site in general. Keeping up this overall level of interaction is important to the long-term success of your business online and to the viability of your online presence. Keeping your users engaged is key to growth and the development of your brand as a perceived authority. Creating an air of authority in your market and making your brand seem like the go-to is incredibly important for any new business looking to do sales online.
Need Help With SEO Strategies?
If you are looking for a digital marketing company to develop a customized solution and bring your web pages into the modern era, then Digital Resource might be the solution for you. We have the experience and tools to revolutionize your search engine optimization. Call our office if you have any questions and we will be happy to get back to you.
Tyler was born in Ocala, Florida, and raised in Miami. Tyler has earned a bachelors degree in English from Florida State University, and is an Internet Marketing Specialist for Digital Resource. As an experienced musician and writer, Tyler has a wide range of abilities to bring to the table in the most professional way possible.