SEO and Google | Crucial Strategies for 2019

No Comments
  • 93% of online experiences start with a search.
  • 61% of all visits from social media come from Facebook.
  • More than 50 million businesses use Facebook.




Include Lengthier Content

Longer and better content is king.

One of the trickiest things to add to any approach at improving the SEO on your pages and campaigns is to add longer content that is both engaging and higher in quality. By taking the time to add lengthy and meaningful content you can ensure that search sites like Google will have more to work with when it comes to assigning trustworthiness or readability to your page.


When Google has more text to work with, it will be easier for your webpages to stand out from the competition in online searches. Because of Google’s recent changes to their algorithm and how they assign trust to webpages, small snippets of good content won’t cut it anymore. Longer pages with readable content are your best bet for getting noticed among all the other pages.

who offers content personalization?

Optimize for Voice Search

The new trend in search functions.

An increasing number of users aren’t even using their keyboards to search online anymore, but using speech to text functions to search more efficiently. This means that when you are developing your independent strategy for overhauling or getting started on your on-page SEO, you will need to consider the speech to text search function when coming up with keywords for example. Many people are more likely to use seatrain search words when typing on a phone versus a computer or by voice. This means that it is important to diversify your keywords to include this chunk of searches and optimize your pages even further.


Voice search is a relatively new function and has only recently started to pick up steam as an alternative to keyboard searches, but nonetheless, as the technology required for speech to text improves, so the number of users will increase as it becomes more efficient. Plan for this trend to rise in the future, as functions like Siri get even smarter. Voice search is only becoming better


Create Mobile-Friendly Sites

Make your site more acessible.

In the rush to redesign a businesses webpage, many business owners and even designers forget about how that webpage will look on a phone screen. One of the most important pieces of SEO magic you can work into your strategy is the integration of a solid mobile website that accomplishes everything the standard site does. Ideally, you want your site to look clean and properly formatted for a phone screen, and so you may want to consider using different text if your pages are very long. Short bits of information will be best for a mobile web platform.


Making your website more accessible to mobile users will increase your web traffic because the majority of searches are now done on mobile phones and not desktop computers. Having a successful web design will be like making your net a bit wider in the sea of Internet search queries. More users will be able to read and absorb information from their phones. Many people today don’t have computers but rely on their phones for all of their Internet business. Normally these customers would be lost entirely if there were no mobile site to work with in the first place


Use Dynamic Content

Keep up with changing trends.

Quality content that keeps up with trends and responds to changes in the discord surrounding a product, service, or business is a sure-fire way to supercharge your on-page SEO. Because the trends and ins and outs of certain brands and products can change rapidly according to many factors, it is important that your content reflects these changes to stay up to date and to keep your writing and keywords from becoming stale. If your writing becomes ineffective, it has sat too long and the conditions that produced the page no longer exist.


Keeping up with things like hashtags will help users make the determination that your business is on top of trends and adds perceived value to your brand as an authority on the product or service. Many trends come and go very fast, and so keeping up with them can be a challenge, but keeping up with these trends is a hallmark of the big companies that consistently get SEO right, so keeping your content fresh should certainly help you stay ahead of the competition.

what is content personalization?

Write Snappy Titles

Grab the reader’s attention.

This is an often overlooked but important aspect of content writing that gets left out of the list of improvements. Snappier titles and descriptions for content and images is important because it helps to grab the attention of the user, and therefore keep them on your page for longer, resulting in more sales and more hang time on your pages. If someone is grabbed by an interesting title, they will be much more likely to read the rest of the content.


Keeping people on your pages for longer amounts of time is key to retaining readership and increasing sales. Many studies have shown that the longer someone spends on a site the more likely they are to make a purchase and interact with the site in general. Keeping up this overall level of interaction is important to the long-term success of your business online and to the viability of your online presence. Keeping your users engaged is key to growth and the development of your brand as a perceived authority. Creating an air of authority in your market and making your brand seem like the go-to is incredibly important for any new business looking to do sales online.


Need Help With SEO Strategies?


If you are looking for a digital marketing company to develop a customized solution and bring your web pages into the modern era, then Digital Resource might be the solution for you. We have the experience and tools to revolutionize your search engine optimization. Call our office if you have any questions and we will be happy to get back to you.

Tyler was born in Ocala, Florida, and raised in Miami. Tyler has earned a bachelors degree in English from Florida State University, and is an Internet Marketing Specialist for Digital Resource. As an experienced musician and writer, Tyler has a wide range of abilities to bring to the table in the most professional way possible.

Free Internet Marketing Analysis

Our team is ready to review your website, your search rankings, and social media presence. We'll provide you with some tips to help you propel traffic, drive leads and increase revenue.

RSS Test

  • How You Can Increase Email Open Rates for Your Business May 22, 2020
    15% is the average email open rate The average person takes 3 to 4 seconds to decide whether they will open an email 70% of people read their emails on a mobile device Remember the boy who cried wolf? That story where a kid got bored of watching over sheep, so he ran around claiming […]
    Alexandra Gomez
  • How to Manage Your Company’s Online Reputation May 22, 2020
    34% of people who left reviews in 2019 wrote 2-3 reviews for local business 85% of consumers are willing to leave reviews 60% have written reviews for positive experiences, while just 25% have written reviews for negative experiences Now more than ever, people are using the internet to find what they need. Word of mouth […]
    Alexandra Gomez
  • How Duplicate Content Can Hurt Your Search Rankings May 22, 2020
    29% of webpages contain duplicate content 65% of search engine users click on one of the top five suggestions in a result page Most duplicate content isn’t created intentionally Duplicate content is the bane of a web developer’s existence. Having the same content across several webpages can harm your website’s credibility, the user’s experience, and […]
    Orlando Gonzalez
  • Are You Using the Right Hashtags on Social Media? May 15, 2020
    54% of people use social media to research new products 5 billion social media users are active daily 73% of digital marketing experts believe social media marketing is effective for businesses Social media is one of the best tools today for cultivating brand awareness. You can get more views on your website and other digital […]
    Orlando Gonzalez
  • Images, GIFs, & Video: How to Create Multimedia Content May 5, 2020
    81% of businesses use video as a marketing tool — up from 63% over the last year 6 out of 10 people would rather watch online videos than television The number of people watching video on mobile devices rises by 100% every year The digital marketing landscape of content creation is taking cues from social […]
    Alexandra Gomez
  • Should You Use Personality Tests in Management? April 30, 2020
    13% of employers in the U.S. use personality tests 40% of Fortune 100 companies use some kind of psychological testing in their employment strategy Personality testing accrues a $500 million industry, $20 million alone for the Meyers-Briggs test Personality tests. Buzzfeed churns them out like Millennials used to update a Twitter status (still, there’s no […]
    Alexandra Gomez
  • What is a Content Management System? April 29, 2020
    On average, 28% of marketing technology budgets go towards a CMS 55% of marketers say blogging is a top inbound marketing priority Over 75% of internet users say they read blogs daily  Have you ever wondered how non-web developer, bloggers make it looks so easy that a caveman can do it? It all comes down […]
    Nicholas LeTourneau
  • What Every Business Owner Should Know About Facebook Ads April 21, 2020
    Facebook holds over 2.38 billion users globally, and 1.56 billion of those users log in every day 94% of revenue from Facebook ads is from mobile devices Facebook is the #1 social media platform used for marketing, and earns the highest return on investment (ROI) How many people can your business actually reach on Facebook? […]
    Alexandra Gomez
  • Digital Resource Ranked 70th Fastest-Growing Company in the Americas by Financial Times April 21, 2020
    WEST PALM BEACH, April 6, 2020 – Financial Times, a global business publication, has ranked Digital Resource at the 70th fastest-growing company in the Americas. The inaugural list recognizes companies in the Western hemisphere that have shown tremendous innovation, creativity, and revenue growth between 2015 and 2018. With a 1,399.7% three-year growth rate, the West […]
    Emily Creighton - Multimedia Content Marketing Manager
  • 5 Website Design Terms You Should Know April 20, 2020
    38% of people will stop viewing a website if the content or layout is unattractive (Blue Corona) 48% of people cited that a website’s design is the No. 1 factor in determining the credibility of a business (Blue Corona) Increasing your website loading speed can prevent the loss of 7% of possible conversions (Infront webworks) […]
    Nicholas LeTourneau

More from our blog

See all posts