SEO Blog | Why You Need Both: On-Page v. Off-Page SEO

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SEO is a crucial part of every digital marketing campaign. They are a set of keywords that improve your company’s search engine results and rankings. Keywords related to services your company offers based on location. Keep reading to learn about SEO blog techniques and more for a successful campaign!

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Include These in Your SEO Campaign:

On-Page SEO

For starters, on-page SEO involves optimizing your website to improve your company’s position in search results:

1. Content

Page content should include keywords that offer a description of your services in more detail. Always include the name of the product or service and your company’s location.

2. Headings

In particular, headings are the largest words on your website and should include SEO keywords as well. This is because larger fonts are weighed more based on search result rankings.

3. Internal Links

Moreover, internal links need to be linked throughout your pages that is detectable by search engine data. Plus, this is a great source for visitors to easily navigate essential pages.


Off-Page SEO

On another note, off-page SEO focuses on enhancing domain authority through backlinks that return to your company’s website. For instance, build backlinks to your website by creating valuable content that other websites will want to link on their site.

In addition, shared social media posts produce backlinks as well as email campaigns that have links in the content itself.


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Are You Looking for a Reliable SEO Blog Company?

Last but not least, it is important that you are aware of the differences between on-page SEO and off-page SEO for your digital marketing campaign. Both are equally important to provide you with quality results you’ve been looking for. We are your experts for everything digital! Contact us today to ask about a FREE website evaluation!

Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.

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