Opening up a restaurant can be stressful enough, and now, with digital marketing becoming so popular, you need to know how to boost your online presence. Many people don’t understand what SEO is or how to use it. We want to give you the best tools to boost the SEO for your restaurant.
Does My Restaurant Really Need to Use SEO? Yes
First, What Is SEO?
SEO stands for Search Engine Optimization. Some major search engines include Google, Yahoo, and Bing. The search results are ranked based on what the search engine considers most relevant to the user. Let’s break down how it works. When you want to find the best sushi restaurant in town, the first thing you’re going to do is type in those exact words into google “best sushi restaurant.” Search engines then display a variety of different sites and, although it may seem random, there is a method to the madness.
Every search engine has an algorithm that ranks the importance of your webpage content. This algorithm considers factors such as:
– Keyword usage
– Social media metrics
– User traffic
– Brand Features
Now, no single SEO factor will guarantee higher rankings. Nevertheless, combining these components within your company’s website will ultimately increase your business’s SEO ranking. The goal is for search engines to display your website as a top result on the search engine results page. Below we have outlined a few ingredients to understanding just how SEO works.
– Keywords Are Key: Keywords describe the content of your page. They are the heart of on-page optimization, so make sure you identify them to achieve your SEO goals.
– Using Links: Within your website, it is important to incorporate hyperlinks. Search engines, like Google, will use links to “crawl” the web. This, in turn, can contribute to better search engine rankings for your site.
– Compelling Content: Make sure your content is comprehensive and relevant to your audience.
– Mobile Optimization: In the past few years it has become very apparent that websites need to be responsive on all mobile platforms. Having a mobile-friendly site will only benefit your reputation and ranking.
SEO for Restaurants: The Perfect Recipe
Start with the Basics
In order to be ranked on Google, you first need to have a website! In today’s world, it is crucial for all businesses to be able to be found on the web, including restaurants. Within your website there are a few things that your restaurant should incorporate. Here are some of the most important features to include:
– Your location
– Pictures of your establishment
– Your menu options
– Reviews and testimonials
– Reservation/order portal
– Contact information
When consumers search for your restaurant, these are the hot items they are looking for. It is imperative to make sure your website is user-friendly and answers all the basic questions about your business. Now that we have the basics down, let’s dive into the application of SEO for restaurants!
How to Incorporate Keywords into Your Restaurant’s Website
Consumers often search Google in order to find a product or service. It’s important to learn what common phrases your audience is typing into the search bar in order to have your website pop up in the results. Their searches may look something like “Best Local Restaurant” or “Burgers Near Me.” These phrases are classified as, what we call, keywords. Make sure your restaurant chooses keywords that are relevant to your business that you want to rank for and that you can provide information on. You can use these keywords within your restaurant’s bio, your image captions, and even the title of your webpages. If your keywords match your consumers’ search, your website will rank higher. It’s as simple as that!
Using Links to Gain Credibility
Within a website, search engines reward sites that have trustworthy and reliable links. According to recent studies, using useful links actually makes visitors more likely to return to see what other interesting websites they might find. Many businesses such as Reddit, Twitter, and Yelp have used links to benefit their consumer engagement. Using a link to back up your content creates value with your website, and eventually encourages consumers to rely on your site for reputable information. Just remember, when using links on a website, quality is always better than quantity. Become a part of the natural linking environment and make your website a valuable resource for your customers!
Posting Restaurant-Quality Content
Consumers ultimately come to a restaurant’s website to get to know the business before they make their final decision. It is imperative to create compelling and relevant information to grab your consumers’ attention. If your website has fresh, exciting, and trustworthy content, your consumers are more likely to stay on your site. This can increase your restaurant’s SEO rankings. Create a blog page within your website to post consistent and relevant content. As a restaurant, you can post about new specials, events, recipes, food trends, and anything that may be pertinent to your restaurant. Always keep your material up-to-date and informative to keep your consumers hooked and draw more traffic to your website.
Did you know that nearly 60 percent of searches now come from mobile devices? On top of that, the highest percentage of mobile searches was for the “Food & Beverage” category with 72 percent. It is incredibly important for a restaurant’s website to be responsive on all mobile devices. Consumers can be looking at your site on anything from their mobile phone, to a tablet. If your restaurant is not mobile optimized, you may be missing out on a huge market while penalizing your SEO rankings. When making your website mobile-friendly be sure to include these notable features:
– Your website design automatically adjusts to any mobile device screen (responsive)
– The most useful information is displayed at the top of the screen
– Include CTA (call-to-action) buttons such as “Order Now” or Download Menu”
– Content and images take no more than three seconds to load
SEO for Restaurants Will Grow Your Business
Your customers’ first insight into your restaurant is going to be through your website. When opening a restaurant and starting a website from scratch, there are a lot of things to take in consideration. Make sure not to skimp on your website’s SEO. If you want consumers to see your restaurant at the top of search engine rankings, it is essential for your business to utilize SEO and generate more traffic to your website. Check out Digital Resources’ instant SEO scan to see your restaurant’s SEO score!
Julia graduated Florida State University with a double major in marketing and finance. She's passionate about creating and implementing campaigns and learning all about digital marketing. In her free time, you can catch her enjoying time with her family and friends, relaxing at the beach, and snuggling with her pups!