In order to be successful, businesses must receive the best possible share of Google searches directed to their websites. The more successful a business is with its online presence, the higher it is ranked by Google. Therefore, if businesses tailor their online presence to meet the Google algorithm criteria, they will be rewarded with more online traffic. However, updates to Google algorithms make it so that SEO in Boston doesn’t come easy. Read on to see what algorithm updates have done in the past and how their changes have impacted online businesses.
6 Google Updates and What They Have Done for SEO
Panda – The Google Panda algorithm was designed to penalize low-quality websites that lack worthwhile content. To be optimized for Panda, businesses need to ensure that articles and content are original and contribute actual value.
Penguin – Google Penguin targets websites that have used deceitful SEO practices to gain high search rankings that are unjustified. It penalizes the ranking of websites that are spammy, keyword-stuffed, chalk full of dubious links, or are “over-optimized.”
Pirate – This filter is designed to prevent sites with copyright infringement reports from ranking well in Google’s listings.
Top Heavy – This update targets sites that are “top heavy” with advertising and penalizes their rankings.
Payday – This algorithm focuses on cleaning up search results for heavily spammed search terms, such as payday loans, insurance, and other heavily spammed queries.
Hummingbird – The Hummingbird algorithm looks at search meanings instead of individual words. It makes it so that pages matching the meaning of the search will do better than pages matching just a few words.
Are You Looking for Experts to Handle Your SEO in Boston?
Digital Resource is an online marketing agency made up of professional SEO experts that can grow your business. With a vast knowledge of Google algorithms, we know how to work with them to bring you higher in search rankings and better quality inbound leads. Contact us today to learn about our services.
Tayler is a graduate from Florida Atlantic University where she studied multimedia journalism, English, and psychology. She brings extensive writing knowledge to our team and over ten years of customer service experience. Tayler is ready to provide businesses with quality content that helps to build consumer satisfaction and rapport.