We get it, you hear SEO and you immediately blank. What is SEO again? How do I even get started with optimizing my website? Wait, SEO doesn’t have to be a bad word that sends you running! Learn how to optimize your website with this SEO in Jacksonville for newbies guide.
Let’s start with the basics. Use the Google keyword planner to find keywords that you want to rank for. Under “search for new keywords using a phrase, website or category”, enter keywords that are relevant to your page. Then, Google will give you a list of keyword suggestions. You’ll want to include a mixture of keywords that have a high average monthly search and keywords that have a medium monthly search. Use this mixture of keywords on different pages on your website.
Update the Title Tag
Once you have figured out which keyword you want to rank for online, include that keyword in your Title. The keyword needs to be relevant to your page and each page on your website should have a keyword associated with it. Don’t try to force a keyword on a page that doesn’t align with what the page is about! Since Google only displays 55 characters in search results, you want to make sure your title tag includes your targeted keyword and is below 55 characters.
Include Your Keyword in the Meta Description
Meta descriptions are what shows up in search engines underneath the title. The function of the meta description is to entice readers to click on your website. So, be sure to include your keyword in your meta description.
Structure Your Permalinks
Next, structure your permalinks. Guess what should go in your permalink? You got it: your keyword! If your keyword is “website maintenance”, your permalink should be www.yourdomain.com/website-maintenance.
Use the Yoast plugin for SEO in Jacksonville
If you are trying to optimize your website or blog on WordPress, download the Yoast plugin for extra assistance. This plug-in notifies you if you are missing anything that will grow your SEO rankings.
SEO for Images
Don’t forget to optimize your images for the keyword you chose. Include the keyword in the title of the image as well as the alt text. But, make sure you don’t re-use the same title for multiple images. For instance, if your keyword is “website maintenance”, make one of the image titles “website-maintenance” and title another image “website-maintenance-best”.
Speed it Up!
No one likes to sit around and wait for a website to load. Make sure your site is loading quickly. If it isn’t, try compressing your images first. Then, you can run something called a “Pingdom test” and sort the File Requests by load time. You’ll be able to determine which files on your website are taking too long to load. Delete those if you can.
Jules is an experienced marketing professional from Jupiter, Florida. She has experience in social media marketing, with a unique focus on dental practices. With a Bachelor of Science from the University of Florida, Jules brings professional and creative ideas to the digital marketing field.