When it comes to ranking on search engines, there are two ways of going about it. One of those ways is SEO or search engine optimization. The other way is PPC or pay per click. One way allows you to climb the ranks organically, while the other is a form of paid advertising. There are more differences than just the cost though. Let’s take a look at some of the major differences between SEO in Jupiter and PPC.
Go ahead and do a Google search. The search can be for anything. Do you notice anything special about the search results? Well, if you are looking closely enough you might notice that the first few results are either duplicates of ones further down or the word “ad” next to the URL. Those search results are PPC results. Someone paid for those to be placed at the top of the Google search in hopes it will generate more traffic. The results that are below that achieved that ranking organically via SEO techniques.
While paying to have your listing show up at the top of a search may mean guaranteed traffic, it doesn’t always necessarily mean more traffic. If you can manage to SEO optimize your website to the point where you showing up in the top five you will get more traffic organically than by paying. In fact, studies have shown that if you can crack that top five you can expect to have a continuous flow of traffic without having to pay anything.
Want to Learn More About SEO in Jupiter?
There’s a lot that goes into getting your website to place well on Google. That’s why it’s important to make sure you work with the best when it comes to your marketing and SEO efforts. Contact ustoday to learn more about how we can get your website placing higher on Google.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.