Creating a successful small business requires a savvy use of available resources. It also requires you to make the most out of current technologies. Modern small businesses who want to stand out from the pack must use digital marketing to raise awareness. A large percentage of customers conduct research online before making a purchase. With that being said, you want to make sure your company can be easily found when they do. Almost all online research begins by using a search engine—in most cases, Google. However, more than half of all clicks on Google go to the first three results displayed. If you want to make sure your company’s website is selected, you need to be using SEO in New York City. What is SEO? Well, it’s the process of using keywords and other “crawlable” content to boost a website’s rankings on Google and other prominent search engines.
Is Keyword Placement Important to SEO in New York City?
SEO is more complicated than just plugging keywords into the text on your website. Even if you have the resources to analyze your customer base and choose keywords that they are likely to use, you need to make sure you properly incorporate those terms. If your site contains a lot of keywords without any valuable content around them, you probably won’t make it to the top of the rankings. If you’re just inserting keywords randomly into content and it doesn’t sound natural, search engines will pick up on it. As a matter of fact, search engines have algorithms in place that are designed to pick out pages that overuse keywords without valuable content. The algorithms then downgrade the websites in the rankings.
What Are External and Internal Links?
In order to have a strong SEO strategy for your website, you’ll need to understand the difference between internal and external links. Using relevant internal and external links on your site will ultimately improve the visibility and rank of your website. An internal link is a hyperlink that directs the reader to another page on your website. Furthermore, an external link is a hyperlink that directs the reader to a reputable page on a different website. External links might sound counter-intuitive. However, linking to trustworthy material helps you come across as an authority. It can also help Google figure out what your content is about, for SEO in New York City purposes. You will boost traffic to your site and improve your site’s rank on the search engine’s results page.
Include Social Media Elements
It’s important to add social media buttons/icons linked to your social media account on each of your web pages. This will also help boost search engine rankings and attribute company’s trustability. By making your website friendly to SEO in New York City, you can improve your company’s visibility. Search engines respect social networks, just like your potential customer does.
Try out these simple yet effective techniques and watch your small business grow. SEO in New York City has a lot of components to it, but with the right approach, it really works. If you are still a little uncertain about SEO in New York City, our experts at Digital Resource are happy to assist. Contact us today for a free internet marketing analysis!
Over 70% of marketing strategies miss out on optimizing ads with customer behavioral data 53% of content marketing uses interactive content to generate leads 27% of marketing professionals find budgeting costs to be the most challenging What do job interviews, investor pitches, and digital marketing strategies have in common? It’s not hard to spot. If […]
Have you created a new blog? That’s great! But creating the blog is only half the battle. You also need to get traffic to it. It is useless to develop fantastic content if no one gets to read it. So it is essential to look for ways on how you can increase traffic to your […]
When you do simple research for the top web design resources and tools, you’ll be flooded with hundreds of ideas. From one side, it’s great because you get a chance to find a tool designed specifically to help you out. From the flip side, the decision-making process can last for hours and even days. So, […]
As designers and developers, our web team always works to put themselves in the shoes of the intended audience. So, when a local criminal defense attorney with 35+ years of experience came to Digital Resource for a website revamp, we had our work cut out for us. The Problem Our goal was to redesign and […]
The Problem 0 to 100? Try 1000 to 1! A local home services company was building beautiful outdoor kitchens for luxurious, tropical homes. What they were not building was a successful SEO strategy that would bring in more business. The Strategy Let us paint you a picture. This company could not be found in the […]
4 decades of high-quality service. 5-location oral surgery practice. Hundreds of patients being missed out on. With outstanding care but an outdated marketing strategy, this practice was failing to reach a large portion of their target audience. Looking to build an online presence that would turn leads into real revenue and stand the test of […]
39% of marketing professionals think evaluating ROI is their top challenge 64% of marketers want to know how to devise better marketing strategies Email marketing, event marketing, and content marketing are the top lead generation strategies Your business marketing plan isn’t just a tool for increasing sales. It’s how your brand will be represented in […]
According to a Harvard Business Study, people with goals are 10x more successful People with written goals are 50% more likely to achieve than those without IBM found that 72% of employees don’t understand their company’s strategy Happy New Year! Right now, the next 12 months are shiny and bright – and so is your […]
46% of Google searches are for local businesses. 56% of local businesses have not claimed their Google Business listing. 75% of enabled users voice search every week. Every start-up or small local business eventually runs into some obstacles when trying to cast a wider net and bring in more solid leads and customers. Increasing […]
70% of marketers say SEO is more effective than PPC for sales. 21% of marketers write for search engines. 50% of searches are four or more words. With the introduction of the New Year coming up, it is a good idea to take stock of what you have accomplished in terms of digital […]