As your website continues to grow, you will need to make adjustments accordingly. When it comes to the changing of things like URL structure though, the process can get quite tricky. When you factor the way Google works, you need to make sure that you are doing it correctly. That’s where redirects come in. Let’s take a look at 301 and 302 redirects so you know which one to use when it comes to SEO in Palm Beach.
A 301 redirect refers to a website page that has moved permanently to a new URL. A 301 redirect lets the search engine know that you have moved the webpage so they know to go look for the new one. Since Google looks at the age of your page to determine rankings, sometimes this kind of redirect can result in losing some “ranking points”. It can take anywhere from a few months to a year to fully recover. While this might seem inconvenient, if you are looking to update your domain name, change the URL structure for your site, or make some other kind of wholesale change, it’s still the best option.
A 302 redirect is done for a temporary webpage move. A common example of this is when running an ad campaign. It’s important when using a 302 redirect to keep it temporary. Using a 302 redirect for a permanent change can confuse Google and hurt your rankings. When it comes to using a 302 redirect it is crucial to reset your website at a certain point back to its original settings. You can also change the 302 redirect to a 301 to make the change permanent.
Are You Looking for Help with SEO in Palm Beach?
SEO is incredibly important when it comes to the success of a website. With it being so crucial, it’s important to work with someone that knows what they are doing. That’s where we come in. At Digital Resource, we will work with you to improve your ranking on Google. Contact us today to learn more.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.