SEO has grown in importance in recent years. E-commerce now dominates both the marketplace and the marketing it uses. But, many businesses still aren’t aware of how SEO rankings work. Here are three common questions about rankings for SEO in West Palm Beach.
What are Rankings?
Let’s say you are a dentist with your own practice in West Palm Beach. If someone searches “dentist in West Palm Beach”, where does your business appear in the search results? Is it the first, the twentieth, or two-hundredth result? Your place on the list is one of your rankings. Not all customers type in the same searches so try checking different variations of what your customers might be searching for.
How Do You Improve Rankings?
You can improve your rankings in several ways. One, you can utilize keywords more effectively within your site’s content. Two, you can increase your site’s activity through blog postings, linked social media activity, and other forms of new content creation. Finally, you can pay the search engine to boost your page as a paid advertisement. But, this can be expensive and is not a long-term solution.
Why Are Rankings Important?
Your rankings are a measurement of how easy it is for customers to find your business. Businesses with better SEO ranking see more web traffic, more leads, and ultimately more customers. Not many customers will scroll past the first few pages of a web search results list. So, if your business’s site is too hard to find, potential customers will find other businesses first.
Need a specialist for SEO in West Palm Beach?
SEO is an important part of any digital marketing plan. Make sure that yours is successful and hire an expert! Digital Resource has specialists for SEO in West Palm Beach that want to work for you! Contact Digital Resource today!