Search engine optimization has completely changed the way internet marketing works, and in the past few years, marketers have seen a broad overtake on the SEO marketing process. From the serious increase in mobile search queries to changes in search engine algorithms, marketing is a complex entity to keep up with. If you’re struggling to keep up with the SEO changes, you are in the right place. Here is a list of a few things you may not have known about SEO
Having a secure website does make a difference in your ranking.
Have you ever noticed some web pages’ hyperlinks contain either HTTP or HTTPS? The technology powering that little ‘s’ is known as SSL, or Security Sockets Layers, and it is vital to the new age of internet browsing. The extra ‘s’ means the connection you are using is secure and hackers will not be able to intercept your data. So, what does that mean for your web page? A lot. In Aug 2014 Google announced they would be using this in their new algorithm for ranking web pages. If your site has this, you are known as secure and Google will reward you for this with a higher ranking. Higher ranking means reaching that coveted ‘first-page’ search result position, and that is the goal of your SEO strategy.
Meta descriptions have no bearing on search rankings.
While Google itself has said meta descriptions carry no weight on search engine rankings, this does not mean they are irrelevant. These descriptions can help drive people to your site by reading them on the results page. Separating you from undesirable web pages, and convincing searchers your page is worth navigating is the purpose of meta descriptions. With a quality meta-description, you will attract the audience you are looking for.
Quality over Quantity in SEO Marketing
SEO marketing is not about keywords, but about how you usethose keywords. Content creation should revolve around attention-grabbing headlines and quality writing so that you can establish yourself as an authority in your field. Those who focus on having the highest number of pages on their site tend to overlook the quality of the content on those pages. Just as with keywords, it’s not a numbers game. It about having your content laid out in the most organic and thoughtful way to share information. Just because you have tons of pages doesn’t mean that all those pages will be seen and drive traffic. Giving your audience quality information will ensure you remain an authority in your niche.
Do Not Optimize for Search Engines, Optimize for People.
People are going to be the ones who are engaging with your site, therefore you need to make it tailored to them. Making your web page easy to read and browse will make the site accessible to Search Engines and people. Search engines appreciate an ease of use for visitors, as this also makes it easier for them to identify exactly what information visitors will find on the page. This is the key to successful SEO.
Mobile Optimization is more vital than ever before.
Optimizing for tablets, smartphones, phone watches is becoming more the norm than the exception in this day. SEO marketing relies on the ease of use for your audience. With mobile access being the new go-to, this cannot be ignored. 88% of internet users will connect via their mobile phones when looking to find a local business, and 73% still conduct mobile searches from home even when they have access to a computer. If your web page is not mobile optimized, you will be missing out on a huge potential audience. Google has a great resource to test your web pages mobile compatibility. Be sure to consider your colors, fonts, content, logo and design when implementing mobile optimization.
While the strategies above may not be “secrets” to everyone, they’re strategies many website owners aren’t utilizing. Implementing them may be just what you need to elevate your business. Contact our experienced marketing team today to learn more!
With a degree in Marketing Communications from Florida Atlantic University, Jessie is truly a creative thinker. She has a passion for customer service and a background in account-based marketing. Her goal is ensuring the utmost level of professionalism, creativity and support throughout your digital marketing experience.