Taking advantage of SEO in any shape or form will help your company’s visibility. If you are using images in your campaign, you need to optimize each image for SEO accordingly. Let’s take a look at how you can add SEO to images within an SEO package!
Types of Optimization:
1. High-Quality Images
In the first place, search engines pick up on high-quality images. Try to use JPEG images because it has the best quality and the smallest file size. Remember, do not use GIFs as a product image. Instead, use GIFs as a decorative image to get your audience interested. Search engines pick up on images that are optimized for both mobile and desktop users.
In addition, it is important that you are using images that match page content. As a result, search engines will filter results based on both images and web pages. Make sure that each image is consistent with the actual content. They both need to complement each other for online visitors and efficient SEO results.
3. Maximize Alt-Text
Lastly, you need to take advantage of alt-text for each image on your website. The alt-text is the text that search engines use after a query has been searched for. Typically, you should replace the alt-text with your keyword that relates to the web page. Try asking a question that incorporates the keyword directly to your site!
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All in all, SEO is a hidden gem for dominating your digital marketing campaign. You need to effectively optimize images because it will increase your online visibility. By using this strategy, image optimization can either make or break your overall campaign. Visit us today to learn more about our SEO services for your company!
Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.