Taking advantage of SEO in any shape or form will help your company’s visibility. If you are using images in your campaign, you need to optimize each image for SEO accordingly. Let’s take a look at how you can add SEO to images within an SEO package!
Types of Optimization:
1. High-Quality Images
In the first place, search engines pick up on high-quality images. Try to use JPEG images because it has the best quality and the smallest file size. Remember, do not use GIFs as a product image. Instead, use GIFs as a decorative image to get your audience interested. Search engines pick up on images that are optimized for both mobile and desktop users.
In addition, it is important that you are using images that match page content. As a result, search engines will filter results based on both images and web pages. Make sure that each image is consistent with the actual content. They both need to complement each other for online visitors and efficient SEO results.
3. Maximize Alt-Text
Lastly, you need to take advantage of alt-text for each image on your website. The alt-text is the text that search engines use after a query has been searched for. Typically, you should replace the alt-text with your keyword that relates to the web page. Try asking a question that incorporates the keyword directly to your site!
Are You Looking for an SEO Package?
All in all, SEO is a hidden gem for dominating your digital marketing campaign. You need to effectively optimize images because it will increase your online visibility. By using this strategy, image optimization can either make or break your overall campaign. Visit us today to learn more about our SEO services for your company!
Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.
Domain authority (DA) correlates with search engine result pages There are over 40 variables used to calculate domain authority Backlinking is critical in increasing domain authority How do you determine your online success? How about the strength of your online presence? These are the questions that online marketers contend with regularly. The truth is that […]
Social media has become a huge part of marketing. What’s crazy is they’re all fairly new. The oldest of the current popular ones – Facebook – was launched in 2004 and didn’t become a social media powerhouse until years later. For a business, having influence on social media has pretty much become a necessity at […]
40% of online transactions happen on a mobile device 51% of marketing budgets are put into mobile ads 4 billion people use the internet on mobile Not long ago, companies weren’t putting much thought into mobile marketing. It’s hard to believe that smartphones aren’t really that old. When they first came out, there wasn’t much […]
Videos on Facebook receive 8 billion views per day One-third of people on the internet use YouTube Users watch 2 billion videos on Twitter per day Creating awesome video content is one thing, but did you know that you should handle video posting differently for all of the popular social media platforms? That’s right! Social […]
56% of Americans stop buying from brands they believe are unethical 75% of consumers say they would take action against irresponsible companies Black hat marketing practices can get your business banned from search engines Not sure if you’ve noticed but the world is changing and it’s happening fast. What we value about a company is […]
If you had it your way all the time, people would be spending hours on your website right before converting, but unfortunately that’s not the case. People have short attention spans, which can result in a high bounce rate. Only 28 percent of words are actually read on a web page. Your website needs to […]
70% of what people watch on YouTube is determined by its recommendation algorithm 73% of U.S. adults use YouTube 500 hours of video are uploaded every minute The majority of Americans watch videos on YouTube, so if you’re not using it to advertise for your business, it’s definitely something you should look into. YouTube is […]
86% of buyers are willing to pay more if it means a better customer experience. 75% of consumers prefer companies that offer rewards 65% of business comes from existing customers The most important factor in a strong relationship with your clients is trust. Trust is the thread that weaves through every healthy relationship, and that’s […]
You just published your blog post or video, and you’re super excited, but no one’s liking or commenting. That probably means no one’s sharing it either. No matter how good you think your content might be, it won’t reach its true potential if no one is sharing your work. That’s why you need to find […]
Facebook is the most popular social media channel for digital marketers producing content Instagram provides the second-highest ROI for marketing efforts Increasing brand exposure is the most commonly cited benefit of social media marketing Cultivating a social media presence for your business can seem like throwing wet spaghetti against the wall – trying to see […]