Because email is one of the oldest digital marketing platforms, it can difficult to update your strategy to fit the current times. Here are a few ways you can make your emails stand out from the rest and make them effective in the digital age.
Make your emails more friendly.
Making your emails more personal goes a long way in making them more successful in terms of sales resulting from an email. Ideally, your emails should be sent from a person at the company as opposed to from the company itself to help establish trust in your brand and make the email seem more familiar. Trust and credibility go a long way in email advertising.
Make sure every button and link works.
Responsiveness refers to how well your email will perform when interacted with. That is, how well buttons and links work. Every email should have functioning buttons and solid links so that customers can find the information they are looking for. It is important to go through your past emails and see where mistakes have been made and fix them for future campaigns.
Customers always want the best deal.
One of the biggest factors in gaining the trust of customers is creating a sense of exclusivity in your emails. This can be accomplished with special offers, inside information, or invitations to events. These offers can spur an impulse buys and decisions by appealing to the credibility of the business according to the customer.
Digital Resource is here to help revitalize your email marketing. Email is an important part of our strategy for success. Give us a call if you have any questions for our team.