With 2016 coming to an end and 2017 full of promise, there is no better time to be reminded of some of the upcoming SEO updates to keep in mind as you look over your digital marketing strategy. With things like voice search becoming a thing, mobile search continuing to grow and security being given more importance than ever by Google, it’s easy for your website and digital marketing strategy to get left behind. Read on to see what areas to focus on to get back in the race.
Google Is Moving Towards Mobile
Mobile-first indexing is coming. Just as winter is surely coming to Westeros, a change of mindset from desktop to mobile is coming to the SEO landscape. Google will update its mobile-friendly search algorithm in January 2017 to make smartphone content visibility a ranking signal. In other words, Google is focusing on mobile search results and so should you.
Accelerated Mobile Pages (AMPs)
Accelerated Mobile Pages (AMPs) are a new open-source protocol that allows webmasters to create pages that can load almost instantly on mobile devices. The idea is pretty simple, making a few key structural changes to your website can help it load up to four times faster and use eight times less data. This is the type of change that Google likes, so look for them to favor sites that switch over to AMPs (it looks like they are already starting to).
Need For More Speed
As mentioned previously when talking about AMPs, this relates to how a website loads across all devices. Speed is everything for Google and the faster your site loads, the better. This will not change, instead you can expect Google and other search engines to look for websites to load faster and faster than ever. Consistently modifying your website so that it can continue loading at optimal speeds as it grows is key.
Secure sites will be favored more
Google says, “People feel safe when they see HTTPs beside the domain name. We want to respect it.”. That recent declaration lets you know that having that HTTPs tag will help your site rank and rank better than ones without it, all things being equal.
Voice Search Will Continue To Grow In Importance
What’s the fastest growing type of search? Voice. 55% of teens and 41% of adults use voice search on a daily basis and you can bet that those numbers will only grow in 2017. Tailoring content to voice search with more conversational content. Also, create FAQs that answer the classics (“Who,” “What,” “Where,” “When,” “Why,” and “How,”) to help your voice SEO rankings. Google has been working on reducing the error rate of voice search, and recently the speech recognition error rate has decreased from 25 to 8 percent now.
Rich Snippets Can Help Your SERP
Rich Snippets is the term used to describe structured data markup that site operators can add to their existing HTML. This in turn allow search engines to better understand what information is contained on each web page. However, the major search engines have taken this a step further and now use this markup to present richer search results. This enables users to more easily find the information they are looking for.
Audit Regularly To Stay Compliant With SEO Updates
With all the upcoming SEO updates in 2017 you need to audit your website. Also make sure to audit social media accounts at least once a quarter and see where you stand. This will keep your site up to date as far as the latest strategies to implement. Also, this will allow you to catch any unexpected issues that could come up. Is a new plugin conflicting with another one, causing your ranking to drop? Are you ranking for the right keywords? Is your site running slow after updating the CMS? These are issues that are best caught as soon as they come up.
Our team of experts can maximize your SEO efforts. Keep your digital presence aligned with the SEO updates that come out throughout the year! Contact ourWest Palm Beach digital marketing companyat 561-429-2585 or connect with us online today! Here at Digital Resource we look forward to helping you grow your business online!
Orlando has a Bachelors in Business Administration because he truly loves business. Helping businesses succeed in the digital age is one of his passions. The most important thing he believes in is teamwork. Success comes from helping and learning from teammates.