Local SEO West Palm Beach

What Is Local SEO?

Local search optimization is an SEO strategy that aims to increase your business’s visibility in local search results on Google and other search engines.

It involves using keywords, together with other local SEO best practices like creating location-specific pages for your site, claiming directory listings, and creating pages for your business on Google My Business, Google Maps, and social media platforms.

Local SEO is ideal for brick-and-mortar businesses who want to be discovered easily online by interested prospects within the local area. It's what you'll need to rank in Google Local Pack, which we'll be exploring next...

What is Google Local Pack?

Also known as the Local 3 Pack, the Local Pack appears at the top of search engine results pages (SERPs) when someone makes a search query with local intent. The three most relevant websites, which are determined by Google itself, are featured here.

Accompanying the top three results are their exact locations, opening hours, and average star rating from customer reviews. You will also see a click-to-call option for users who are browsing from mobile devices.

And so, once your West Palm Beach business shows up in the Local Pack, expect an increase in your organic search traffic, customers, and of course, sales.

Benefits of Local SEO for Businesses

Securing a spot in Google Local Pack isn't the only reason you'll want to invest in our West Palm Beach SEO services. Here are three other advantages in store for you:

Enhanced Website Traffic

People turn to Google to look for a local business, particularly 46% of them. That said, if you have no SEO strategy in place, you'll miss out on the opportunity to drive targeted traffic.

Higher Conversion Rates

Did you know that those who conduct local searches are those who typically have a high purchase intent? It's mostly because they're completely aware that the product or service they're searching for is close to where they are.

By hiring an SEO company in West Palm Beach like DR, you'll be bringing more visitors not just to your website, but to your brick-and-mortar store as well.

More Cost-Effective

Here's a no-brainer: local businesses thrive on local customers.

That's exactly why many West Palm Beach businesses spend a massive chunk of money on traditional marketing channels like local TV ads, banners, and pamphlets.

What they don't realize is that they could've saved a fortune had they used an SEO campaign instead.

With search engine marketing, you target users who are actively looking for your products and/or services online. Its inbound nature helps you save a lot of money as opposed to outbound marketing tactics like cold calling.

Additionally, the traffic resulting from SEO strategies is more qualified than many other digital marketing tactics, delivering significant cost savings for businesses.

What We Offer

When it comes to both West Palm Beach SEO and local SEO, we go beyond what is required to secure you a competitive search engine ranking. Our proven and tested search engine optimization services include:

• Detailed market research and local SEO planning
• On-page SEO like extensive keyword research to optimize your webpages
• Off-page SEO including directory listing submissions, creating location-specific pages for your site, and social media marketing
• Analytics tracking to guarantee continuous strategy enhancement

Why Choose Digital Resource for SEO Services?

We're Experts in All Things SEO

Digital Resource specializes in everything SEO. We have the skills and knowledge to equip you with a local West Palm Beach SEO strategy that will increase traffic to your store and get you ahead of the competition.

Oh, and we were named as 2019’s Best SEO Company by the Best of Small Business Awards!

We are Results-Driven

Search engine optimization is a long-term strategy. You can count on our SEO professionals to be with you every step of the way, monitoring the performance of your SEO efforts regularly until they start seeing results.

Tracking the progress of your digital marketing strategy makes it easier for us to gather data, which we can then use to improve your results.

We Offer Twice-Monthly Reporting

We offer twice-monthly reporting to keep you updated on what’s working and what’s not working in your SEO tactics. It will allow us to do some tweaks that will help drive better results.

We Work in All Verticals

At Digital Resource, we understand that every business and industry is different. That’s why we make it a point to do our research first to guarantee that we develop a custom strategy that will work best for your business and achieve the results you want.

Our team has worked with clients in dental and healthcare, real estate, finance, e-commerce, legal, accounting, travel, automotive, and more.

We Strictly Follow Search Engine Guidelines

Again, we understand that SEO is a long-term strategy. However, it’s the most sustainable and surefire way of increasing your ranking on SERPS for the long-haul. That’s why we never use black hat SEO tactics.

Using it may get you on top fast, but once caught by the bots, you’ll surely regret it. Your website will not only be demoted, but your online reputation will also be tarnished, affecting the future of your business.

4 Things You Need to Do to Start Building your Local SEO Strategy

Sign up for Local Business Directories

Signing up for local business directories allows people to find your business more easily. You need to make sure that the information on your listing is accurate. Also, make it a point to stay active with your listings by continually adding photos, answering questions, and responding to reviews to ensure they get seen.

Manage Your Reviews

Another critical element of your local SEO West Palm Beach strategy is your reviews. Encourage customers to leave a review on your page and don't forget to respond to them.

Don’t be afraid of negative feedback. Just reply to them respectfully and use them to work on your products and services. This will show prospects that you care about what your customers think and that you’re all for improvement. Plus, it can help improve your ranking!

Stay Active on Social Media

Being active on social media is one of the best ways to build a robust online presence. By actively posting content and engaging with your audience, you can encourage them to follow you online, make a purchase, and become loyal customers.

71% of consumers who have a positive experience with a brand on social media recommend that brand to their friends and family. So, if you're looking for a reason why you have to be active on social, this should be it.

Add Hyperlocal Content to Your Website

Adding local keywords to your website copy can improve your visibility. Doing this allows search engine bots to understand better what products or services you offer and which local areas you serve. It means that you’re more likely to show up for local searches!

Ready to Boost Your Business with Local Search Engine Optimization?

Local SEO is the key to growing your business online! As a leading SEO company in West Palm Beach, Digital Resource can help you secure a competitive search engine ranking with the right local SEO strategy.

Get in touch with us today for a free consultation!

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