Short videos are one of the most important types of visual content. Not only do short videos keep your followers engaged, they keep them coming back for more. 80% of businesses agree that short video is an integral part of their marketing strategy.
Despite recognizing its importance, many companies struggle with developing the right type of short videos. Luckily, there are numerous different types of short videos for you to keep your feed interesting and fresh. Here are 5 effective ways you can use short videos in your internet marketing strategy.
Pre-roll videos are great for grabbing the viewer’s interest in your product or service. The key to a successful pre-roll video is to get the viewer’s attention quickly so they don’t just scroll past it on their newsfeed. Use humor to stand out. This will compel followers to watch the whole thing. Aim to make them 15- to 30-seconds long. Pre-roll videos are great for YouTube, Facebook, Twitter, and Instagram.
How to Videos
Videos that teach your audience how to do something are highly valuable. It helps you attract new followers and improve shares. “How to” searches on YouTube are up to 70%, with over 100 million hours watched. Make these videos easy to follow and feature content that people would normally expect to pay money to see. Problem-solving content is priceless and video is a great way to offer it.
Trending Topic Videos
The Trending Topics sections on Facebook and Twitter are popular sources of news content for users. If you create a video about a trending topic, you can tap into a huge market. Keep an eye out for buzz-worthy events throughout the year. Use these events in your video marketing strategy.
Behind the Scenes Videos
Showing what goes on behind the scenes at your company is a great way to connect with your audience. Videos that go behind the scenes help close the gap between business and customer. This is vital in the world of digital marketing. Give viewers a brief look at what goes into creating your products and what it’s like to work there.
Fun Product Showcases
76% of consumers would share a short video if it’s entertaining. Product videos must maintain a balance between promoting and being light, fun, and informal. A great way to do this is to tell a short, engaging story that introduces the product. Just make sure not to be overly promotional.
If you want your internet marketing efforts to succeed, you have to start incorporating short videos. Get the most out of your video content by utilizing the 5 types listed above. If you want to learn more about short videos or internet marketing in general, contact us! We are an internet marketing agency in West Palm Beach that would love to help your business grow its digital presence. Call (561) 429-2585 or connect with us online today!
COVID-19 earns around 20 million social media mentions a day Global social media usage has grown by nearly 50% since the Ebola epidemic in 2014 Brand awareness ads are a cost-effective way to keep companies front of mind There no other way to say it – it is a scary time to be a marketer […]
87% of businesses have been using video as a marketing tool since 2019. 42% of customers prefer live chat than email (23%) or social media (16%) as a customer service tool. 87% of people prefer watching content online over TV if it means getting behind-the-scenes content. It’s definitely a trying time for all of us. The current […]
65% of digital marketers plan to raise their influencer marketing budgets in 2020. 89% of digital marketers think return on investment (ROI) from influencer marketing is comparable or better than other strategies. Now in 2020, Instagram ranks #1 for the most influencing social media platform, and it is the most used platform for influencer marketing. […]
WEST PALM BEACH, March 18, 2020 – Inc. Magazine announced that Digital Resource is no. 30 out of 250 on the first-ever Inc. 5000 Series: Florida ranking of the state’s fastest-growing private companies. With a 395 percent two-year growth rate between 2016 and 2018, the company is honored to be recognized on such a prestigious […]
81% of digital marketing professionals say interactive content is more effective than static content in grabbing attention. Interactive content generates twice as many conversions as static content. 88% of digital marketing professionals say interactive content helps them stand out against competitors. The way technology keeps evolving, more and more innovations are being made that make […]
Only 17% take advantage of landing page A/B tests to drive conversion rates. Nearly half of digital marketing experts say they test different subject lines to strengthen their email marketing. 71 percent of businesses run two or more A/B tests per month. Looking for ways to improve performance on your ad campaign? Maybe you’re trying […]
55% of digital marketing professionals say blog content is their best strategy in lead generation. A survey conducted by WordPress found more than 409 million users view over 21.1 billion webpages every month. 77% of online users habitually read blogs. On average, content marketing gets three times more leads than paid search advertising (according to […]
61% of digital marketing experts say improving SEO and expanding their online presence is their top priority. Organic SEO is about 6 times more effective than paid search ads. 52% of web traffic comes from mobile devices. One of the most effective ways to market your business online is by having a stellar website. But […]
81% of U.S. users have at least one account on social media, and over 50% have more than one. More than 80 million small businesses have Facebook Pages. Instagram ads can potentially reach over 849 million users. Social media has arguably experienced the most growth of any digital marketing strategy. Its impact on business growth […]
69% of potential employees won’t apply to a business that has a bad reputation 92% of consumers read online reviews before deciding to engage with a business 85% of people think online reviews are as valuable, or more, than personal recommendations Your personal reputation isn’t so different from your business’s reputation online, except that online […]