Short Videos: 5 Effective Uses | Internet Marketing

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Short videos are one of the most important types of visual content. Not only do short videos keep your followers engaged, they keep them coming back for more. 80% of businesses agree that short video is an integral part of their marketing strategy.

should i create short videos?

Despite recognizing its importance, many companies struggle with developing the right type of short videos. Luckily, there are numerous different types of short videos for you to keep your feed interesting and fresh. Here are 5 effective ways you can use short videos in your internet marketing strategy.

Pre-Roll Videos

Pre-roll videos are great for grabbing the viewer’s interest in your product or service. The key to a successful pre-roll video is to get the viewer’s attention quickly so they don’t just scroll past it on their newsfeed. Use humor to stand out. This will compel followers to watch the whole thing. Aim to make them 15- to 30-seconds long. Pre-roll videos are great for YouTube, Facebook, Twitter, and Instagram.

How to Videos

Videos that teach your audience how to do something are highly valuable. It helps you attract new followers and improve shares. “How to” searches on YouTube are up to 70%, with over 100 million hours watched.  Make these videos easy to follow and feature content that people would normally expect to pay money to see. Problem-solving content is priceless and video is a great way to offer it.

Trending Topic Videos

The Trending Topics sections on Facebook and Twitter are popular sources of news content for users. If you create a video about a trending topic, you can tap into a huge market. Keep an eye out for buzz-worthy events throughout the year. Use these events in your video marketing strategy.

Behind the Scenes Videos

Showing what goes on behind the scenes at your company is a great way to connect with your audience. Videos that go behind the scenes help close the gap between business and customer. This is vital in the world of digital marketing. Give viewers a brief look at what goes into creating your products and what it’s like to work there.

Fun Product Showcaseswhy do people share short videos?

76% of consumers would share a short video if it’s entertaining. Product videos must maintain a balance between promoting and being light, fun, and informal. A great way to do this is to tell a short, engaging story that introduces the product. Just make sure not to be overly promotional.


If you want your internet marketing efforts to succeed, you have to start incorporating short videos. Get the most out of your video content by utilizing the 5 types listed above. If you want to learn more about short videos or internet marketing in general, contact us! We are an internet marketing agency in West Palm Beach that would love to help your business grow its digital presence. Call (561) 429-2585 or connect with us online today!

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