Blogging for business sounds like an oxymoron. I mean, isn’t blogging something people do to share their everyday life with the world? Blogging is not a business activity. That’s not the case anymore. Blogging for business is now an integral part of every small business marketing plan. That is if your business has an up to date marketing plan.
Small Business Marketing is More Than Just Ads
Marketing your business in this new digital age we live in is more than just making flyers and buying ads on your local TV station. It’s also about more than just placing ads in social media channels (like Facebook and Google). People want to know that the businesses they find online are reputable and knowledgeable. That’s where blogging for business comes in.
I Already Have a Website
You have a business website. Even better, you have your website address on your business cards, on your flyers and on your storefront. People just have to type it into their browser and voila! they’ve found you. In theory, that’s great. But that’s an audience you already have, they already know your business exists. That’s not going to help you grow your online presence.
Benefits of Blogging for Business
If you include blogging as part of your small business marketing plan, you will see benefits that will continue to grow over time. From driving more traffic to your website to helping convert that traffic into leads, the benefits of blogging for business can be amazing. On top of that, blogging can help establish you as an authority in your field.
Blogging for Business Helps Drive Traffic
By blogging consistently, you will be growing the online presence of your website and the ways it can be found. With every new post, you are adding a new page to your website and one more opportunity for search engines to find your business organically. The more you blog, the more active your website seems to search engines which indicates that they should be checking it more frequently.
You Can Become An Authority In Your Field
Even if you think your business is too small to benefit from your blogging efforts, there is a reason to make it part of your small business marketing strategy. The truth is that you can build trust and clout within your current industry. How? By consistently providing valuable, expert information via your blog posts. As time passes, you (and your blog) will be viewed as the place to go to source information and get answers to problems in your industry. This can ultimately lead to higher customer conversion rates. For small businesses looking to gain credibility to compete with larger companies, this can be especially beneficial.
It’s time you start focusing on blogging for business so you can grow your business. If you don’t know where or how to start, then reach out to the Digital Resource team. We can help build, launch, and optimize your new blog, or we can improve your existing one. Connect with our experienced team today!
Orlando has a Bachelors in Business Administration because he truly loves business. Helping businesses succeed in the digital age is one of his passions. The most important thing he believes in is teamwork. Success comes from helping and learning from teammates.