Small business internet marketing is a great way to get more customers for your business. There are plenty of ways to effectively build a marketing strategy, but starting from scratch is anything but easy. Luckily, we can help. Here are 3 major tips for your small business internet marketing!
Your small business internet marketing strategy must include blogging. Blogging is great because it provides your prospects and clients with valuable information that pertains to your industry. And having informative content makes people more likely to trust your brand. For example, if you have your own dental practice, you may want to blog about the benefits of Invisalign or the process of getting dental implants. These are interesting topics that people might search for on the internet when looking for a new dentist. If they stumble across your blog, they’ll be more likely to book an appointment at your office.
Blogging can significantly impact your search engine optimization (SEO). To blog successfully, you should use specific topics and keywords that people are consistently searching for. It’s hard to find out on your own what people are searching for, but there are plenty of resources that will do it for you, such as Spyfu. As you start to use more and more popular keywords in your content, your blogs will move higher up in search results. As a result, your website will get more visitors.
Leverage Social Media
Social media is extremely popular. In fact, it is estimated that by 2018 there will be 2.67 billion social network users globally. For your small business internet marketing, it’s important that you’re on all necessary forms of social media. This can be anything from Facebook, Twitter and Instagram to LinkedIn, Google Plus and Pinterest. Obviously, the more platforms the better.
Deciding which platforms to use for your small business can be confusing. It’s important that you know who your target audience is and what networks they are on. It’s also important that you use the platforms that will benefit your industry best. For example, if you have an interior design company, you should be on Instagram and Pinterest instead of Twitter and LinkedIn. This is because the design industry is all visual, and Instagram and Pinterest focus on visual content. Twitter and LinkedIn, on the contrary, focus more on written content, and would be better for another type of company.
Advertise on Google and Facebook
As the world’s largest search engine, Google is a great place to market your business. Fortunately for business owners, Google has made marketing easy by providing the opportunity to advertise. Google’s advertising service is called Google AdWords. With AdWords, your ad appears in the search results of people searching for products and services like yours. It’s a pay-per-click (PPC) system, meaning you pay each time someone clicks on your ad. There are many factors that play a role in how these ads work, but if you design your ad and landing page correctly, you will most likely have a good conversion rate.
Facebook is another great place to run advertisements. Facebook ads show up on Facebook news feeds. While Google ads might be more effective in some ways, Facebook ads are in other ways. For example, Facebook ads are more targeted. You can choose the demographics of the audience you want to reach, such as age and gender. These ads can also fit any budget, and you can even run an ad for as little as one dollar.
Start Your Small Business Internet Marketing Today!
Hopefully these tips have given you a better idea of what you can do to improve your marketing strategy. But if you still would like some assistance in your small business internet marketing, Digital Resource can help! Our internet marketing specialists know the ins and outs of all things digital, so contact us today!
Susan is a graduate of Florida State University where she studied Editing, Writing & Media and Business. Her studies, along with a wide range of internships, have given her valuable knowledge and experience in the field of marketing. She is a creative thinker, very team oriented and has a passion for unique storytelling. Susan is eager to help companies grow their markets digitally and thrilled to be a member of the Digital Resource Team.