If you have a small business, you need internet marketing. In today’s growing digital landscape, internet marketing is necessary for any small business hoping for longterm success. Despite its importance, many people overlook small business internet marketing because they don’t understand it. Here are the answers to some commonly asked questions for those who still aren’t sure about engaging in internet marketing for their business!
3 Commonly Asked Questions About Small Business Internet Marketing:
Do I Need SEO?
SEO is a term that is thrown around all the time when talking about small business internet marketing. Why? Because every small business needs it! SEO, also known as Search Engine Optimization, is a combination of techniques and strategies that are used to increase your website’s traffic by gaining rankings on search engines. It is important to have SEO for your business because it increases the potential for users to engage in your content. It is all about getting your name out there and being one step ahead of the competition. With over 85% of searches for services and products occur online, getting to the first page of Google through SEO is an essential part of small business internet marketing.
The top social media sites for marketing your business are Facebook, Google+, Pinterest, Twitter, and Instagram. Focus on the social media sites with the most active users, instead of the most accounts. Anyone can make a profile and log on once and awhile, but the people who are frequent users are the ones who will see your content, share it, and visit your website.
What is a Responsive Website?
A responsive website is a design where the elements on a page of the site will be reconfigured or resized so the content will fit your screen size no matter what type of device (computer, smart phone, tablet, etc.) you are viewing it on. There is no need to zoom in and out or move the page side to side in order to view all of the content. All of the images, text, and drop down options will be easy to view and access. Due to the creation of smartphones and mobile users increasing, a responsive website is a must for your business! Users are more likely to stay visiting and viewing your site when they are able to properly view the information and products at hand.
If your small business hasn’t begun using internet marketing, then there really is only one more question left you can ask, “how can I start?” If your interested in developing an internet marketing strategy for your small business or have any more questions, our team of professionals can help! Contact our internet marketing agency online today or call us at (561) 429-2585!