When it comes to considering who your business will choose to assist with your small business internet marketing, it is understandable if you feel overwhelmed. If your business doesn’t appear on the first page of searches, potential clients may not even know you exist. The better your online visibility, the better the results from your internet marketing strategy will be. If you lack the time and technical experiences necessary to develop a strong marketing strategy, it makes sense to hire an experienced, and reliable SEO consultant. Here are some important questions to consider when searching for a prospective SEO consultant.
Who are your current and past clients?
If your business is interested in hiring an experienced SEO consultant, one of the first questions you need to ask is who their current and past clients are. Shopping for an SEO company is just like shopping for anything else. You want to see reviews, testimonials, case studies, and who their past clients were. Most reputable companies will be more than willing to show 2-3 examples of their big-names clients. If they can’t give you any examples of clients who are legitimate businesses, that’s a pretty big warning sign. Either they couldn’t deliver for big clients in the past, or they don’t have the experience for that level of SEO. Either way, your business needs to know this.
Bonus Question: Who is your longest active client?
The purpose of hiring a successful SEO consultant team is to continue to see the results of your marketing efforts. Asking potential SEO companies this question will show you which companies are looking for quick results, rather than long term and consistent results.
How can you improve my search engine rankings?
Whether your business is already devoting energy to a marketing campaign, or you are looking to start fresh, you will want to know how your new SEO consultant team will improve your rankings. Steer clear of consultants who won’t freely discuss their methods. All good SEO campaign teams follow a process. Also, they should be able to highlight what they can do for your business with this. A strong marketing campaign should begin with an initial technical review. This should help weed out any problems that could lower your search engine ranking, including broken links and error pages.
Will You share with me all the changes you make to my site?
Improving the SEO of your web page likely requires several changes. It’s important to know exactly what adjustments the consultant plans to make and on how many web pages.
The first thing you’ll need to give an SEO company is access to your website. This is one of the main reasons it’s important to hire an SEO company that you can trust. If the SEO team is unable to continually offer you valuable insight into the direction of your campaign, this is another red flag. So diligence is key when creating and maintaining a successful SEO strategy. If something goes wrong through your analytics, it is important your SEO consultant notices and knows what caused it.
Are you experienced in local search results?
An experienced SEO team will be able to give you more than just better search results. If your website is optimized for local SEO, it will appear when someone is nearby and searching for keywords relevant to your business. To achieve this, it is important your SEO team understands how to modify your web pages title tags, meta descriptions and how to cater to your specific geographical area
Do you actively measure the success of your SEO campaigns?
When hiring a team to maintain your small business internet marketing strategy, you should know their ability to measure effectiveness. You should ask how well versed they are in studying and monitoring analytics. This data holds valuable information. How to improve your rankings, the number of links driving traffic to you, and more can be used to your benefit. Have a clear understanding of how often they plan to share this information with you, and how they plan to use it.
Are you looking for a small business internet marketing consultant?
Your Small Business internet marketing strategy is a long-term investment. Therefore it may take months to see the results of your new efforts. Regardless, it is important to start as soon as possible if your business wants to remain competitive online. Similarly, a good SEO team is essential to building a strong online presence. So your business cannot afford to be missing out. If you have any questions regarding setting up a successful SEO campaign, contact Digital Resource today! We are your resource for everything digital, and we will get your business on track!
With a degree in Marketing Communications from Florida Atlantic University, Jessie is truly a creative thinker. She has a passion for customer service and a background in account-based marketing. Her goal is ensuring the utmost level of professionalism, creativity and support throughout your digital marketing experience.