Small Business Marketing | How to Increase Content Longevity

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The internet is an intimidating place because of its competitive nature especially when it comes to small business marketing. Content is being uploaded every second and keeping up is a daunting task for most business owners. This creates the need for content to be optimized and updated regularly. Here are a few tips below to help increase your blog and Facebook posts longevity!

what can i do to increase the longevity of my small business marketing posts?Blog

In a recent study, it was found that the average lifespan of a blog post is two years. The study found that traffic generated by a blog post reached 50% of its lifespan on the 10th Day and 99% on the 700th Day. You can capitalize on your blog traffic by using relevant keywords instead of focusing on fleeting trends. So, how do you get traffic from blog posts after 2 years? There are 3 ways that help to increase your blog posts longevity.

  1. Create content that is easily shareable

This would involve making a blog post image that is easily shareable by using the ‘Pin It’ button or share buttons for each platform on your blog post images. This helps readers to easily share your content with their followers!

  1. Share your content on all social media platforms

Once your content hits social media your blog post with be shared repeatedly across many platforms. This means that your content will be seen by more people.

  1. Update your blog post over time

This is an essential part of creating dynamic blog posts. Eventually, your content will become outdated after a few years. It is imperative that the blogs are updated with relevant information to help boost your rankings on Google, increasing your longevity.


This medium is a crowded and fast-moving social media platform. Your content will remain relevant to people here for about 5 hours. To combat this issue there are three approaches you can take.

  1. Pin recent posts to the top of your timeline

Pinning your most recent post to the top of your Facebook timeline ensures that it will be the first thing people see when they visit your business page.

  1. Boost a regular post with an advertisement

This is by far the most effective means of increasing your Facebook posts longevity. This is a great option because you don’t need a lot of money to create an effective targeting strategy. Promoting a post can be done for as little at $1, you can tailor your target audience, and choose how long you want it to run.

  1. Repurpose your best posts over time

People’s attention spans are short and it is unlikely that they will remember something that you posted a year ago let alone a week ago. The second round of posting the same image will reach a new audience.

where can i find a company to handle my small business marketing?

Small Business Marketing Efforts | What’s Next?

Creating new content and repurposing old content is a time-consuming task. The fact that everyone is uploading blog posts and social media updates make the competition online competitive. Hire the best small business marketing company in West Palm Beach, Digital Resource! We have the skills and experience to promote your business online. Contact our marketing specialists today to get started today!

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