Everywhere you look you see companies starting to use Snapchat for business. But what is Snapchat? And why should I use Snapchat for business? Furthermore, how can I use Snapchat for business? Don’t worry, we have the answers to all of your Snapchat questions right here!
What is Snapchat?
Snapchat is a mobile app that allows you to send public or private images and videos straight from your smartphone. These images and videos are known as “snaps.” The snaps can be a maximum of 10 seconds and disappear forever after viewing (unless someone is quick enough to screenshot). If 10 seconds isn’t enough time, you can easily string together multiple snaps to be viewed consecutively and chronologically.
Why Should I Use Snapchat for Business?
1) Snapchat is a Social Media Powerhouse
Snapchat has 100 million active users viewing over 5 billion videos every day, and it shows no signs of slowing down. From May 2015 to January 2016, Snapchat’s daily video views grew 350% with more than 60% of smartphone users ages 13-34 using it daily.
2) Snapchat Lets You Get Creative
After you take the snaps, Snapchat has ways to make your images even more visually appealing. You can draw doodles in various colors with your finger and type your own captions. Snapchat even allows you to add filters to show your location, visual effects, swap faces, slow down/speed up videos, etc.
3) Snapchat Has a Sense of Urgency
Snapchat offers a sense of urgency that is unparalleled to any other social platform. With a set time limit for each snap, your content becomes much more appealing to your followers.
4) Snapchat Users Are Big Buyers
76% of Snapchat users purchased a product online last month. This makes Snapchat a great platform to convince users to make their next online purchase your product!
How Can I Use Snapchat for Business?
1) Release Behind the Scenes Footage
Engage your followers by pulling back the curtain to your company and taking them behind the scenes. Have fun by using captions, filters, and drawings to show off your company’s personality and corporate culture. This is a great opportunity to demonstrate to your fans that your brand is different than your competitors’.
2) Tease New Products
Snapchat is the perfect place to tease videos and pictures of new products. Since snaps only last a few seconds, you should get a good amount of buzz and chatter about your new offering. It will give your launch a bigger splash since your followers had time to formulate their thoughts around your product.
3) Highlight Special Events
Hosting or going to an event? Then make sure to utilize Snapchat! Anniversaries, grand openings, trade shows, charity events, award ceremonies, etc. are all great opportunities to create Snapchat content and further build your business’s brand.
4) Send Custom Promotions
Use Snapchat to incentivize your followers with coupons and discounts. 58% of college students stated that they were more likely to buy from a company if they received a coupon from Snapchat. Encourage your followers to share snaps of themselves using your products or services, and send them a promo code or discount in exchange. Not only is this a great way to get followers to use your products or services, but its also a great way to track ROI by seeing how many people participate.
5) Cross-Promote Your Snaps
Extend the life of your snaps by cross-promoting them on other social media platforms. Snapchat allows you to save the snaps you create, so use them for content! Add your saved snaps to Facebook, YouTube, Instagram, Pinterest, Twitter, etc. The possibilities are endless! People will see what you are posting on Snapchat and want to join in on the fun by following your brand.
Snapchat offers your business unique and effective ways to connect you’re your customers. If you haven’t started utilizing Snapchat for business, there is no time like the present to start. Begin using Snapchat and other digital platforms by contacting our internet marketing agency in West Palm Beach. We can answer all of your social media questions and help your business grow its presence online. Call us (561) 429-2585 at or connect with us online today!