Staying connected is important to today’s world. No matter where we are, we feel that to be truly up to date, is to be able to access our social media. When we are not able to connect face-to-face, we usually opt for a quick text message or phone call. But that all changed when Snapchat revolutionized the way we communicate with one another. By downloading the application, users are able to send photos, videos, and chat messages permitting one view- and then it disappears forever. Snapchat is now one of the leading photo sharing applications on the market, making Snapchat marketing a growing trend in businesses!
When the application launched in the end of 2011, businesses were not aware of the marketing opportunity it offered. The idea that sending and receiving photos (also called “Snaps”) that would only last a maximum of several seconds, seemed pointless. But as the company continued to advertise itself, the millennial population grew with interest. Using the popularity that the company had gained within the span of a year- they decided it was time to develop more services. By 2012, the company allowed for video “Snaps” and in 2013 the company launched the “My Story” feature- allowing users to document their days in a timeline fashion, which would exist for 24 hours of their own featured content.
With Snapchat’s most recent updates, companies are able to reach over 6 billion viewers worldwide.The Live and Discover sections allow for brands to have featured content. Topics such as recent articles, trending news and videos are displayed on the main screen of every single Snapchat user’s account. With large names like CNN, Cosmopolitan, Forbes, ESPN and the Wall Street Journal- users can access all important news and information within one single space.
How Can Your Company Use Snapchat Marketing?
First off, creating a company Snapchat account allows for new kinds of brand exposure. This application isn’t just geared towards the millennial generation anymore- 13 to 34 year olds are interested in what Snapchat has to offer. And in the U.S alone, that age group is eight times more likely to view Live Stories over television to receive the same kind of information and advertisement content.
If you’re looking to reach more individuals locally, the live section is the best place to turn. This feature brings you content that has been submitted by other users in your area- and each city has their own Live Story. That way others can see what is happening in real time around them. Small business’ benefit the most from this by advertising their products and services to locals.
Creating a Geofilter. Geofilter’s are a fun approach to branding that allows for users to contribute to the Live Story in their area. Using your company’s logo, or any design that represents your brand- you can create a Geofilter that allows clients to collaborate with your company. With this, users in the area have the option of “filtering” their photos with the Geofilter -to enhance snaps, and contribute to the Live Story. Promoting your company to all those that are viewing those snaps.
Snapchat’s additions have allowed for new and exciting ways for companies to create connections with their customers. If you haven’t been applying Snapchat marketing to your business, there is no better time to start than now. Begin using social media to promote your business by contacting our social media marketing agency in West Palm Beach. We can answer all of your social media questions and help your business grow its presence online. Call us at (561) 429-2585 or connect with us online today!
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