Everyone starts off their day by checking social media. With that comes the exposure to all kinds of advertisement. Whether it be through a phone, laptop, tablet or desktop- social media ads are here and are more prominent than ever! Social media ads run in all shapes and sizes, but what kinds are the most effective? Here’s a breakdown of the best methods for running ads. So you can get started on your online advertising success today!
What Factors Are Important for Social Media Ads?
Creating Multiple Versions: To avoid putting all your eggs in one basket, try creating multiple versions of your ad. Test different audiences and featuring different images. By doing so, you can find out what will work best for your campaign. This is a great approach to discover your audience and what they are looking for. Some things to keep in mind may be including questions in your ad. According to a study, the more question marks there are in an ad, the higher the click through rate will be! But make sure that the question stays relevant to your ad, or it can be counterproductive in the long run.
Having a Call-to-Action Button: If your company is offering up a product or service, it’s best to include a button that will bring them directly to your business page! Call-to-action buttons include wording such as: Learn More, Download, Join Now, Shop Now and Contact Us. This creates a sense of urgency for the user to make a choice. But remember that too many options can also detract customers. When faced with many options, humans tend to not be able to make a decision and are less satisfied with their choice. So keep your call-to-action simple and lead the consumers to a page that will convert them into a customer!
Landing Pages: Some successful ad campaigns utilize landing pages to redirect consumers to a page with more information. Whether it be to subscribe to a service or purchase a product, having clear directions in your ad is important. A landing page is perfect for social media ads with a specific deal or product that you are advertising for. By redirecting the consumer to a page completely dedicated to what you’re advertising, you take away all the distractions that come when you redirect them to a website, and make them focus on either converting or not. This increases the chance of conversion because the consumer is completely focused.
Mentioning Price: When you are advertising a deal through online ads, a large reason people will click on the ad will be for the discounted price. By mentioning the savings, discount or deal upfront, you will get more people to click on the ad and convert. There are different times of the years when certain promotions can be run, so make sure when you are advertising the deal, you tell the consumer what it is!
Mobility: Mobile users surpassed desktop users in 2014, which means there is a high chance your online ad will be seen on a mobile device. It is critical for any online marketing campaign to be mobile friendly because consumers will access your site and ads on the go, as well as on their desktops. Making sure your ad will be seen wherever the consumer is will ensure a more successful online ad campaign.
Know Your Audience: Through the process of running ads, you will see what ads perform better on the different social media channels. This will help you understand your audience and help you optimize the ads in the future. Depending on the social media channel you are utilizing, there are also different targeting methods that you are able to chose exactly the audience you want to target. There are also platforms, such as Facebook, that provide Relevance Scores, that help you understand that effectiveness of your ad! This way you can make adjustments and changes as necessary.
What Sizes Are Best for Social Media Ads?
Now that you’ve created great social media ads, don’t forget about the visuals! Provided in the infographic below, each social media page is broken down into detail about where, how and what is best to include for images in ads!