The advertising game has been changed forever and social media advertising will remain a prominent part of any business advertising budget. Social media does an exceptional job of delivering measurable results. It also has the power to reach large audiences while keeping advertising costs low. Check out these important facts below to keep in mind when you are building your brand on social media.
Social Media Advertising Facts
Social Media Will Remain Important
90% of young adults between the ages of 18 to 29 use social media. They say that it is one of their preferred channels for communicating with businesses. This is likely to increase over time and when millennials are older that means younger generations will be using social media with more frequency than today’s millennials.
Mobile is King
60% of all time spent on social media is performed on a mobile device. This means that now more than ever optimizing your social media posts for mobile consumption is important. This is where people will be seeing most your posts, make it count!
Facebook Video Advertising is Top Priority
Over 90% of advertisers and businesses plan to run Facebook video ads this year. Everyone has latched on to the power of Facebook advertising, but over the past year video advertising has taken off and surpassed YouTube regarding advertising interest.
Instagram Will Continue to Grow
Brands on Instagram are seeing a per-follower engagement rate of 4.21% which is 58X higher than on Facebook and 120X higher than Twitter. Engagement on Instagram ads is even higher! Instagram has become and will continue to be a gold mine for businesses posting original and engaging content.
Facebook and Small Businesses
There are 40 million active small business pages on Facebook and 4 million of those businesses pay for advertising on Facebook. There is still room for more small businesses to promote their company on Facebook and be seen. Advertising for small businesses will keep expanding indefinitely.
Communication is Key
78% of people who complain to a business on Twitter expect a response within an hour. Customers use twitter to have a conversation with businesses. Make sure you have an active presence and engagement on Twitter.
Video is Important
Consumers are incredibly visual and the best way to capture their attention is through curated videos. That’s why over 70% of marketers plan to increase their video ads this year. Using video to capture the attention of your audience is no small feat but it can be done.
Social Media is Now And The Future
Finally, no matter which social media platforms you choose to advertise on, focusing your advertising budget on social media is a smart choice. Building relationships with your customers online is important when trying to build trust and credibility. Remember, when people feel connected to your brand to your brand they are more likely to buy from you.
Ready to begin advertising on social media but not sure where to begin? Hire the best Social Media Advertising Agency in West Palm Beach, Digital Resource! We can help you capture your audience’s attention by curating social media ads for your business. Contact us today, we’re excited to speak with you!
Tara is a graduate from Texas Tech University where she studied Advertising. Tara has run successful social media campaigns and after college designed and managed her own blog. She is an imaginative thinker and thrives on teamwork. Tara is eager to help companies grow their markets digitally and thrilled to be a member of the Digital Resource Team.
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