The ultimate goal of SEO is to rank at the top of the first page of search engines. You want there to be reactions, shares, and comments in order to further expand your online presence. To learn how to drive more people to your business’s page through your Palm Beach SEO, continue reading!
How Social Media Affects Your Palm Beach SEO
SEO, or Search Engine Optimization, refers to a website’s ability to be found in search engines based on the use of keywords and phrases that are relevant to what the site offers. The more significant you are to search engines, the higher you will rank, thus bringing in more traffic to your website and social media pages.
1. Out-Rank Your Competitors
Now that you understand the concept, it is important to know how to use it to better your Palm Beach SEO. Being in a larger, populated city, there is going to be more competitors trying to rank for the same keywords as your business. The best way to stand out from the crowd is through the quality of your keywords. When building up your Palm Beach SEO, it is crucial to use more specific keywords that really narrow in on your company. More broad phrases are still good to use, but for areas that are less populated; thus, having fewer competitors.
2. Interaction Leads to Longer Online Presence
The success of your Palm Beach business not only derives from customer service and product quality, but also from the longevity of your online presence. Everyone has to start somewhere, but building up your social media pages will aid in your Palm Beach SEO ranking. A great way to boost your pages in through interacting and having people engage back with you. The average person has about 338 friends on social media. Imagine the reach you could get from just one person liking, commenting, or sharing your post(s).
3. Linking Website in Social Media Posts
Another way to increase interaction to your social media pages, to help boost your Palm Beach SEO, is by incorporating a link to your website in your posts. When users follow links from social media, it increases traffic to your website. Make sure to pair your link with searchable content to better your chances of ranking. Note: quality is very important for follow-through. Not only do you want to get people to your website, but you want them to spend time there, clicking around to see what you have to offer them. The average person only spends 10-20 seconds on a webpage, so make your content count.
4. Increase Brand Recognition
Brand recognition refers to one’s ability to recall your company (be it your logo or the sound of your company’s name) for a specific service due to the strength of your online presence. Linking to your website, interacting on social media, and using keywords all contribute to your Palm Beach SEO. Think about a specific product or service that you typically hear about, or use yourself. Where did you find out about them? Why did you remember them? Large companies, such as Nike and Coca-Cola, are everywhere. Think about how they got to where they are today and see how they’re maintaining their popularity through their social media pages.
Building Your Online Presence for Your Palm Beach SEO
Having the right knowledge is only one piece of the social media puzzle. Learning what best suits your business is going to be learned through trial and error. Remember, everyone starts somewhere, so take the first step to growing your business and start posting! If you would like to know how your company ranks, contact Digital Resource! We will provide you with a FREE internet marketing analysis!
Jackie attended Florida Atlantic University where she received a degree in graphic design. It was there that she discovered her passion for creating. While working towards her BFA in Graphic Design, she was also a baton twirler for FAU's Marching Owls. In her spare time she enjoys doing makeup for clients, which allows her to utilize her creative talents off-screen. She is very team-oriented and is excited to be a part of the Digital Resource team!