Instagram is the most widely used social media platform among the millennial generation. Social media is an increasingly popular method for connecting the buyer to the consumer. Let’s take a look at how your local social media agency uses Instagram to deliver the right message.
How Can I Enhance My Instagram?
1. High-Quality Images
First things first, it is essential that you are using images in order to attract your audience. If you are looking to target the younger, millennial generation, superb images are great for putting your Instagram page on their radar.
Not only do images have to be clear, but they must also creatively send a message without the need for the user to read the caption. Make sure the images are crisp and use authentic images inside of your company from time to time because it shows transparency with your customers.
2. Get Creative with Captions
Moreover, captions supplement the image at hand. Be fun and creative with writing captioned posts for Instagram. People want to learn more about what your company does, but they also want to feel a connection.
Ultimately, solidifying a connection can be a tough aspect to achieve—especially on Instagram. Try to use jokes or include emojis so you can develop a strong bond with your audience!
3. Placement Advantage
Next, you can make ad placements accordingly in order to attract your wide audience. The placement differs from time to time, but it is crucial about where you can place these ads on users’ feeds.
The ad is almost a subconscious means for your audience to get a first glimpse into what your company does. Use eye-catching colors and a strong call-to-action for ads. If the ads are placed directly on Instagram, make it stand out from the rest of the content users may see on users’ feeds.
Also, make sure to strategically place ads in between other posts or even the first thing users see as they log in.
4. Influencers Make a Difference
In addition, one of the most popular methods for making your posts more viable are the impact of influencers. These individuals have many followers on their own pages or have a celebrity-status, where they would be easily recognizable to your audience.
Of course, this does not have to be done with every single Instagram campaign. This is simply something to keep in mind if you see this as shifting your campaign toward pivotal success. If you choose to use influencers to market your campaign, make it clear to the influencer what you are doing and what this means to your audience.
5. Make Announcements
Furthermore, Instagram has many internal mediums you can use to update your customers about what your company has going on. You have an array to choose from such as live video, posts and stories.
In the best method possible, try to combine each one to deliver your message. You can always make the latest updates to an event directly into your story. Then, just go live and give users an inside look into what your company does.
6. Define Your Narrative
Another great addition to handling your Instagram is to define what your company’s narrative is. Your narrative is essentially asking yourself, “What story do I want to tell?”. Make this evident within your overall campaign and make sure the caption is a reflection of this as well.
7. Sound Conversational
Adding on, ensure that you are sounding conversational when you are writing captions and as you post videos. People do not want to see that you are unoriginal and reading off of a script. Use day-to-day jargon in order to be conversational and stay on top of the latest trends and topics you can learn from.
Try to implement these campaigns as soon as possible and be the force for conversation.
8. Direct Message
On another note, direct messaging is a great way for customers to stay involved with your company. Not only does this open the line for direct communication, but this also keeps your company transparent throughout.
Also, direct messaging keeps the line of open communication available at all times of the day. As representatives to the company, make sure that you are choosing consistently answering direct messages as soon as possible.
In addition, make extensive use of hashtags that make your campaign unique and stand out. These hashtags are critical to be a top influencer on Instagram and personalize your company overall.
For example, you can use hashtags such as #bestdentistorlando in order to reach your audience. This is similar to an SEO tactic; in that, it requires using a description of your service and location of your company. Get fun with it and make it stand out to users!
10. Optimize Videos
Adding on, make sure that you are optimizing your videos before posting to Instagram. Videos need to be scaled down to an aspect ratio that is not too small nor too large as users log in to their Instagram profile. Most often than not, people will be able to access Instagram through their mobile device.
Make sure your Instagram page is optimized for mobile not just for videos but the images you choose to use as well.
11. Develop a Content Calendar
Altogether, make sure that you are using a content calendar to keep your posts organized. We want you to use a post scheduling service to set a specific date and time to publish your posts. A content calendar is one of the leading pieces to a successful Instagram page.
Try to develop post to go out at least 3 times to 5 times a week in order to maximize your reach among your audience.
Are You Looking for a Social Media Agency?
All in all, it is important to us that you are taking advantage of everything Instagram can do for your campaign. It is essential that you are utilizing these techniques accordingly for many years to come. Contact us today to learn how you can get started with our social media services!
Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.