Many businesses today are struggling with updating the look and function of their online presence in an increasingly digital landscape. While optimization might seem like a difficult task, firms like Digital Resource have helped many companies handle the technical aspects of customized online development. Here are a few bases you should cover when auditing your business’ online presence. Changing the way people see you online can have a tremendous effect on your bottom line.
Get your ads where they need to go.
One of the best features offered by social media platforms is the ability to target your ads using many different filters and metrics. Sites like Facebook and Instagram allow you to target ads to certain groups of people based on their interests or their geographical location. This means that a restaurant, for example, can target their ad to a specific part of town or within the location’s city because it is a highly localized business. Using targeting you can take away the guesswork of other ads and get straight to those who will be more likely to click on an ad with interest. This means that you can save money on ads by only applying them where they are most useful. This will also help improve the click rate for ads over time, as they will appear more often and in better quality. Quantity is not always as important as the quality, however, your targeted ads should be regular as mentioned below.
The newest wave of social media advertising.
One of the most efficient means of advertising online with some of the highest returns on investment is the use of video, especially on social media platforms. Video remains the best way to visually transmit a message in a way that is highly shareable to a built-in audience of several million people. While video production can be costly and time-consuming, especially for those with little or no experience, it is less common, but much more powerful in its reach, appeal, and click rate. Investing in video is a great way to set you apart from the competition within businesses that do not typically have advanced advertising, like a mechanics shop for example. A video that is professionally produced has a big chance of convincing viewers that your brand is the right choice, and is compatible with many different platforms like TV and social media. Video is now the wave of the future when it comes to digital advertising and capturing attention on social media.
Let them know you’re still around.
Many businesses leave their social media accounts in the hands of a particular staff member, who has another primary task, and so social media engagement can be left in the dust or neglected as time goes on. Making a point to post to your social media account on a regular basis lets your customers know that you are still around and thriving. More posts also mean a more effective ad campaign in general, your content will appear on people’s feeds more often. Keeping track of multiple accounts can be tough, but regular posts will boost your interactions over time, bringing many more good leads to your business in the long run. Regular posting will also help improve the effectiveness of all the other techniques listed here, like rankings and interaction rates. Interaction is tremendously important for providing support and making sales by interaction with customers in real time, allowing you to build a connection with nearby residents. Highly localized businesses like restaurants have to be sure to cultivate positive relationships because a bad reputation around town can have negative effects on business for your company.
Get your rankings up for more traffic.
When it comes to increasing your rankings on search engines like Google, there are a few different ways you can make sure you’re coming out on top or closer to it. One of the best ways you can do this is by cultivating backlinks to your website. Backlinks are links to your website from other popular sites. These links let search sits know which websites are trusted by people and ranks them higher or lower accordingly. The more backlinks you have to your website, the more Google will trust your information over others, and rank your webpage higher in related search queries. Getting your rankings up takes time but is absolutely essential to getting more notoriety for your business and allowing more people to find you among all of the competition that is also online. Search engines are the foundation for the way that many different review sites process their rankings as well. Higher rankings on Google will bring many periphery benefits to your presence as well.
Help people find your business.
When it comes to searching for a specific service or type of business, most people use the search function on maps applications. While there are many different applications they all use the same basic information in regards to the locations of different businesses. By routinely updating the information on maps applications you make it easier for people to find you when searching around town. One of the best ways to make your self more noticeable to applications like Google Maps is having a high average rating with as many reviews as possible. This means your business will show up higher on the list of local businesses when searched. There are also many points of information on maps that you should keep updated, like the address, business hours, and description of the business. It is important here to use things like keywords and targeting information.
Social Media Agency
While optimizing your online presence might be too time-consuming or technically out of reach for you, Digital Resource is here to help you build the digital functionality you have always wanted for your business. Changing the way you are seen and trusted by the general public is imperative to building a lasting relationship with customers in any business Don’t hesitate to give us a call if you have any questions about SEO or our processes for getting you more leads and more business.
Tyler was born in Ocala, Florida, and raised in Miami. Tyler has earned a bachelors degree in English from Florida State University, and is an Internet Marketing Specialist for Digital Resource. As an experienced musician and writer, Tyler has a wide range of abilities to bring to the table in the most professional way possible.