Did you know that seven-in-ten Americans actively use social media? Businesses know this. And as a result, many of them now effectively use social media to their advantage. Social media marketing is a great way to help your business grow, regardless of your industry. That’s why social media for cosmetic dentists is not only beneficial to a practice, it’s necessary for a practice to reach its full potential!
Why Social Media for Cosmetic Dentists?
Social Media Increases Exposure
In this day and age, most people you know are probably on social media. Whether it’s Facebook, Instagram or LinkedIn, someone you know is there. So social media for cosmetic dentists is a guaranteed way to increase exposure to both existing and potential patients. And one of the best things about social media is that it’s of little to no cost. Oftentimes, simply being active on different networks is enough to increase exposure. But if you want even more exposure, you can pay to advertise on networks such as Facebook. Either way, social media will give your business more recognition.
Social Media Helps Build a Reputation
As a cosmetic dentist, having online reviews is a great way to appeal to those who are unfamiliar with your business. When people are looking for a cosmetic dentist, they want someone that they can trust. They want someone with extensive experience who will make them feel comfortable. But if every dentist claims to be these things, how do people choose? By reading reviews.
Many social media networks, such as Facebook, Yelp and Google+, allow people to review businesses. By being active on these networks, you can encourage patients to review your practice. Doing this will benefit your existing patients, because they will feel that their experience matters. It will also benefit potential patients, because they can learn about your practice before making their first appointment. It’s a win-win for everyone.
Social Media Lets You Connect
Social media for cosmetic dentists helps form connections on a more personal level. Let’s face it. Physically engaging in meaningful conversations with all of your patients each and every day is nearly impossible. But you can do it digitally on social media. Social media give you the opportunity to directly connect with your customers through messages, comments, etc. You can inform them about your services, remind them to schedule their next appointment, answer their questions, and so on.
Let’s take reviews again, for example. If a patient writes a positive review about your practice, you can respond by thanking him or her. And if a patient writes a negative review, you can respond by apologizing and attempting to resolve the issue. This proves to the patient and the readers that you value customer experience. Connecting on social media will build stronger relationships and greater loyalty.
Wondering How to Make the Most of Social Media for Cosmetic Dentists?
Instead of letting social media intimidate you, it’s time to start reaping the benefits of it. Social media can be a game changer for your dental practice if you know how to use it. But perhaps you’re clueless in the field or simply don’t have time for it. Don’t worry. We can help! Here at Digital Resource, we are experts in social media marketing and would love to help your business succeed! Contact our internet marketing specialists today to get one step closer to your full potential as a cosmetic dentist!
Susan is a graduate of Florida State University where she studied Editing, Writing & Media and Business. Her studies, along with a wide range of internships, have given her valuable knowledge and experience in the field of marketing. She is a creative thinker, very team oriented and has a passion for unique storytelling. Susan is eager to help companies grow their markets digitally and thrilled to be a member of the Digital Resource Team.