Did you know that 85% of customers expect businesses to be active on social media? This even includes car washes! Social media for car washes is a cheap and easy way to gain brand exposure and increase your flow of customers. Competing with other local car washes for the community’s loyalty can be difficult, but creating social media pages can be a great start to begin to gain an advantage.
Why Should My Car Wash Be On Social Media?
Social media is the number one online activity and nearly 65% of adults use social networking sites. Think of the potential amount of people you could reach by creating social media accounts for your car wash. Though results won’t be instant, the more active and involved you are on your accounts will soon begin to pay off. Why not start today!?
The majority of small businesses agree that social media networks are very important to their marketing efforts. The main reasons businesses begin to use social media are to increase brand awareness, acquire new customers, and connect with customers to build and maintain a relationship with them. All of these reasons are applicable to a car wash too! And not only are these other businesses hoping to see these results, they are seeing these results. According to research, 85% of businesses say social media has given their business more exposure, 74% saw an increase in website traffic, and 58% say it’s useful for generating leads and developing loyal fans.
How Are Consumers Thinking?
Social media is just as important to consumers, if not more, as it is to businesses. 50% of consumers are more likely to buy from a brand that they can contact on social media. Social media will give your car wash the ability to increase customer satisfaction by allowing you to be responsive to consumer’s questions and concerns. Building and maintaining relationships for a car wash is important because of the local competiveness. 56% of consumers who interact with a brand online feel a stronger connection. By connecting with your customers through social media and building that relationship, they are more likely to choose your car wash every time and recommend it to their friends.
The majority of users on social media networks are of legal age to drive a car and with the amount of time being spent on social media today, it is a great way to spread your brand. For example, with Facebook you are able to target your ads directly to a target audience, based on things like age, gender, and even things users are interested in off of Facebook. Users who are constantly looking up things about cars are probably the type of people you want to include in your audience. Also, because a car wash is a local business wanting to reach local consumers, you are able to target an audience based on location. Twitter even allows for a somewhat way to target people with the use of hashtags. Hashtags including car wash or the city you are located in can help drive consumers to your page.
Consumers today are not looking in the yellow pages for a local service, but instead are resorting to the internet. More specifically, 97% of consumers are looking for local businesses online. Having social media accounts, and being active on them, can help boost your business’s ranking in search results. Since people do not usually scroll past the first page of Google, you will want your brand to be high on the list. 69% of consumers are more likely to use a local business if it has information available on a social media site. So now imagine how many people could have potentially seen your listing, but chose to go to another car wash because they were active on social media! Starting to see the importance of social media for your car wash business?
Social media for your car wash can be the start of you rising above local competitors! Between the success other businesses have had with social media and realizing the importance of social media to consumers, it would be silly for your car wash to still not have accounts. If you would like your business to be on social media but aren’t sure how to get started, our internet marketing agency in West Palm Beach can help. We are dedicated to helping businesses growing their online presence through internet marketing. If you would like to find out more, please call us art 561-429-2585 or connect with us online today!
Jenna graduated with a marketing degree from the University of Alabama and has a tremendous amount of knowledge and marketing experience from her schooling and internship programs. Having handled many clients on numerous occasions, she is customer service oriented and provides assistance in a professional and friendly manner.