You can’t go anywhere without seeing someone on their cell phone. Odds are—they’re texting or tweeting, and you should be too! With 2.8 billion people using social media, it is imperative that you, as the business owner, make sure your kitchen remodeling company is using it too! To learn more about how an internet marketing company can help your online presence, continue reading!
Social Media for Kitchen Remodeling Companies
So you have a kitchen remodeling company and you want to show off your masterpieces—what do you do? You make a Facebook, a Twitter, and a Google+ and get to posting! Another option, to alleviate the stress, is to pass it along to an internet marketing company who can take care of everything for you. It may seem like an unnecessary step in growing your business, but there are a lot of ways that your company can benefit. Did you know that 41 percent of Americans say it’s important that the institutions they engage with have a strong social media presence? Stop hiding your successes and start sharing them with them world!
Know Your Audience
First things first: who are you speaking to? You must know your target audience in order to have a cohesive and effective page. Being that you do home remodeling, with a concentration in kitchens, you would want to target an older audience, meaning you would use a more professional tone in your posts.
Post Interesting Content
Now that you know your audience, you can give your internet marketing company direction as far as content goes. Of course, you should post before-and-after pictures, as those provide proof of your work, but posting personal pictures with clients would also be a huge success! Pair it with an informative or catchy caption, and you’re in business.
Be Active on Your Pages
Followers feel closer to businesses when they actually have someone responding back to them. It creates a sense of trust, which then gives your business an excellent repertoire. Also, posting about national holidays and current events helps to show that you’re not a robot. Sometimes, posts can get a little dry, making it seem like there’s not an actual human writing them, so don’t be afraid to add a little personality. Tagging your clients in personal posts can almost guarantee a Like!
Help Your SEO
Does your company have a website? Great. But did you know you could better your rankings on search engines through your social media pages? Platforms such as Google+, Facebook, and Twitter all contribute to SEO. The more your name and website can link to other sites, the easier it is for search engines to find you, thus, the better your rank! Having your website rank on the first page of a search engine increases your chances of being found by potential clients. Exposure is everything!
Start Growing with an Internet Marketing Company
Social media is an important part of growing your kitchen remodeling company and should not be overlooked. At Digital Resource, we are an internet marketing company who specializes in SEO and social media. If you don’t have time to manage your kitchen remodeling company AND run your social media pages, contact us!
Jackie attended Florida Atlantic University where she received a degree in graphic design. It was there that she discovered her passion for creating. While working towards her BFA in Graphic Design, she was also a baton twirler for FAU's Marching Owls. In her spare time she enjoys doing makeup for clients, which allows her to utilize her creative talents off-screen. She is very team-oriented and is excited to be a part of the Digital Resource team!