Social Media Marketing Agency | Why You Need a Content Calendar

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We know that maintaining your social media strategy can be a daunting task. That’s why you need a content calendar to keep all of your social media posts in check. As your local social media marketing agency, we ensure that you are taking advantage of a seamless campaign!

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How Does a Calendar Benefit Me?

1. Consistency

In the first place, a social media content calendar shows that your posts are consistent. This is referring to the timing of your posts and its frequency throughout the week. We recommend scheduling a time that yields the highest number of conversions.

For instance, try posting in the morning, afternoon, and the evening. Then, determine the level of engagement during these times and stick with the one that generates the most leads!


2. Avoid Errors

Moreover, it is crucial that your content calendar alleviates any errors. In particular, it is common for companies to post about “retweeting” on Facebook. This shows that your company does not proofread posts and that you “blast-posted” them for your convenience.

Instead, carefully create each post one by one and schedule them ahead of time—on the correct platform!


3. Planning

Lastly, always plan and plan again before committing to your final social media post. This means that a content calendar helps you plan which days you want to post a video, versus an image, or company announcements. Scheduling should give you ample time to make creative posts and leave little room for error.


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Are You Looking for a Social Media Marketing Agency?

All in all, we are keen on getting you the best social media tips and tricks to achieve success. By adhering to a content calendar, your pages will look streamline and tailored to your business. Contact us today to get started!

Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.

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