Videos are the ultimate way to connect online this year. From behind the scenes looks at the office to instructional videos, putting a face to the brand will be extremely beneficial. Video content can set your content apart from the rest. And, because content and social media marketing are so saturated, you need to be ready to try new things. That’s why live streaming continues to grow in popularity.
Potential to Reach the Masses
Live stream popularity is growing. And, not just among one generation. In fact, the entire spectrum of millennials engages with live streamed content, as well as those ages 40 and up. So many social media platforms, including Facebook, Instagram, and YouTube, already have established live streaming methods. This means you can hit a lot of people on just a few select platforms.
You’ll Get Active Engagement
Consumer engagement is the closest thing to digital currency – other than digital currency, obviously. Engagement, including likes, comments, and shares, can provide so much value for your overall internet marketing strategy. It can improve online reputation and content reach. Live streaming encourages this behavior. And, you can always ask people questions and have a back and forth while streaming.
What Platforms Can I Use to Live Stream?
There are a ton of live streaming options out there. However, you need to know where the majority of your audience lives online. Facebook has billions of users. So, if you stream to the majority of your audience there, you have a lot of potential to grow. The same goes for Instagram. Half of Instagram users are predicted to use Instagram Stories, and that includes the live feature. Lastly, YouTube is another big one. However, it isn’t as easy to gain an audience organically.
Is Your Business in Need of Social Media Marketing?
Social media marketing is the most prominent way to connect with your target audience in real time. If you’re looking to grow your online presence and lead to higher conversion rates, contact us at Digital Resource to learn more about our services!
Emily is a graduate from Florida Atlantic University where she studied English and communication. With a background in journalism, she is passionate about writing engaging and informative articles, and has a love for local businesses. Emily strives to assist businesses in building their brand identities and communities through quality, digital content.