When implementing social media marketing ideas for your business, you’re missing something crucial if you don’t know how to use a call-to-action. You work hard towards a strong social media fan base for a reason; you want the power to influence your fans do something. From ordering your product or service to visiting your website or simply signing up for your email list, that something is important to your business. But if you’re not including a call-to-action in your social media posts, you’ll never seize the influential power you’re looking for. Without an effective call-to-action, people wont know or care what to do next.
Experts emphasize that a strong call-to-action is a key factor in business marketing, yet 70& of small businesses don’t use one. That’s a big percentage and a big problem if your business falls into it. But it’s never too late to add powerful calls-to-action to your list of social media marketing ideas! Before we can teach you how to use a call-to-action, let’s define it. In marketing, a call-to-action is an instruction given to the audience to elicit a desired response. While that may sound fairly easy, it’s also easy to mess up. So here’s some valuable information about how to use a call-to-action in the most effective way possible.
Determine What You Want Your Audience to Do
Before implementing your social media marketing ideas, think about what you want your audience to do in response to each. This is the basis for your call-to-action and could be anything from liking a post to making a purchase. Regardless, it should be something that will encourage further engagement between your audience and your business.
Make it Visible and Accessible
This one might be self-explanatory, but it’s critical if you want to know how to use a call-to-action effectively. A call-to-action is worth nothing if it’s not visible, so don’t be humble with what you want your audience to do. Put it right in the face of your audience so that they literally can’t miss it. Your audience shouldn’t have to click, scroll or browse around to figure out what action to take. And make sure your call-to-action is accessible. Double check that any phone numbers, links or buttons are correctly entered and functioning.
Keep it Simple
Creating a call-to-action is no time to get fancy. Who likes instructions that are difficult to understand? No one. Keep it simple by designing an instruction that is easy to perceive and follow. The easier the call-to-action, the better the chance of people taking the action. Avoid big vocabulary words and complicated processes. For example, if you are instructing people to visit your website, provide them with a link.
Another great way to avoid confusion is by including a distinct verb. “Click here!” “Visit this!” “Buy that!” Although those are shortened, oversimplified examples of effective calls-to-action, they exhibit verbs that would give an audience a clear idea of what to do.
A great call-to-action gives people a reason to take action. You can give people a reason by using a sense of urgency because it will encourage your audience to act in the moment. This is easy to do in marketing situations that are subject to limitations, such as limited amounts or limited times. Let your audience know the importance of doing what you’re asking.
Examine Your Results
Fortunately for marketers, we live in a time when everything is measurable. Keep track of your calls-to-action and use the various analytics tools on your social media accounts to measure the results. Examine the ones that receive the most engagement and analyze what differentiates them from the ones with less engagement. The next time you’re brainstorming social media marketing ideas, you’ll have an easier time designing successful calls-to-action!
If you’re marketing on social media, a call-to-action should be your new best friend. Using calls-to-action will drastically improve your overall social media engagement and improve your conversion rates. Do you want more information on how to use a call-to-action properly and effectively? Contact our South Florida internet marketing experts today! At Digital Resource, our expertise in social media, website design, SEO and so much more will help your business to grow and succeed!
Susan is a graduate of Florida State University where she studied Editing, Writing & Media and Business. Her studies, along with a wide range of internships, have given her valuable knowledge and experience in the field of marketing. She is a creative thinker, very team oriented and has a passion for unique storytelling. Susan is eager to help companies grow their markets digitally and thrilled to be a member of the Digital Resource Team.