One of the most effective ways to market your business is to reach out on social media. Whether it be Facebook, Instagram or Twitter, everyone is logging on or checking in! With the ever-changing trends online and in the marketing industry, it’s hard to know what’s a good idea and what’s a bust. One tactic that has shown to be effective throughout time is a great deal. And what better way to market a special, than to tie in the season? If you’re looking for new social media marketing ideas, it’s time for you to consider running seasonal specials! Keep reading to find out how to host seasonal specials and never run out of social marketing ideas again!
Social Media Marketing Ideas: Running Seasonal Specials
When it comes to seasonal specials, planning plays a key role! The key to successful social media marketing ideas is knowing when to plan and when to sell. That’s why we suggest that you are always three months ahead of the curve! Break down your year into four segments: winter, spring, summer, and fall. This way, you can focus on major holidays and periods of time that are perfect for running specials!
Winter (December – March)
Time to Start Planning: September/October
Winter is a great time of the year to focus specials around last minute deals! Many people are going to be doing shopping around this time. Your company can attract customers by running specials that center around events such as Black Friday, Cyber Monday, and end of the year closeouts. Since everyone will be shopping for others, focus your deals around the idea of giving and gifting!
Spring (March – June)
Time to Start Planning: December/January
How you start your year says a lot about the way your company will continue forward! Start off strong and with a social media marketing strategy that focuses on new and improved! As the season progresses, clear away any clutter and filler posts. Create a strategy that focuses on specific aspects of your company, what your business offers, and what clients can expect in the future!
Summer (June – September)
Time to Start Planning: March/April
When the weather begins to heat up, so should your deals! Students are out of school, families are on vacation, and everyone has more time to do some summer shopping! Businesses experience a 2.5% rise in sales during this time period thanks to big events like Mother’s Day, Father’s Day, Independence Day, and back-to-school shopping are all big events!
Fall (September – December)
Time to Start Planning: June/July
64.8% of shoppers use social media to find the perfect gift for family and friends! Users are influenced by posts that are shared on social media. Use this to your advantage! Big fall events like Halloween, Thanksgiving, and the holidays make this season the biggest time for customers to be shopping for multiple people. A social media marketing strategy that can cut costs is sure to draw in business!