Social Media marketing is more than just getting people to like your page. It’s a way to not only get people talking about you but taking that and converting it into sales. Let’s take a look at some of the ways that social media marketing in Atlanta can help not only grow your business but increase your sales too.
Increases Brand Awareness
One of the biggest benefits of social media marketing is that it’s an excellent way to introduce people to a brand. If people are unaware of a business or a website’s existence, they can’t shop there. Because social networks are used by more than two-thirds of the country, and given the way content spreads virally to others, social media is the perfect channel to promote a brand to potential customers. In fact, 78% of small businesses attract new customers through social media.
Legitimizes a Brand
Another way social media marketing helps is by establishing a brand as legitimate. When Internet consumers discover a business or retailer they want to use but know little about, they often check their social media page to learn more about it. While many small businesses have static websites that don’t change much after the initial set up, social media pages should be constantly updated with new posts, comments, etc. A website establishes that a brand exists, but a social media page establishes that the brand is active.
Improves Customer Service
Even if a business has a dedicated customer service department, telephone number, or email, it’s important to handle issues via the method of communication the consumer prefers. Many people prefer social media when it comes to customer service. By being receptive to customer needs, business owners can increase customer loyalty to a brand.
Are You Interested in Social Media Marketing in Atlanta?
When utilized properly, social media marketing can be incredibly beneficial to a business. If you are looking to start a social media campaign, consider using a professional. At Digital Resource we will work with you to build a successful social media campaign for your business. Contact us today to learn more.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.