As social media continues to grow, so does its ability to be used as a valuable marketing tool. Millions of people use social media every day. Those people are all consumers and even potential clients of yours. With so many people convened in the same place at the same time, it makes sense to use that platform to market your business or service. When it comes to an effective social media marketing strategie, it’s important to think about the four P’s: product, price, place, and promotion. Let’s dive deeper into those four P’s of social media marketing in Boynton Beach.
The product that is being promoted with social media marketing doesn’t necessarily have to be a physical product. The product is whatever you are looking to offer. The best way to market the product is to determine how or why someone would need it. Figuring that out can help tailor the marketing campaign to reflect that.
Price refers to whatever the customer must exchange for the product. It could be money, time, or anything else that is “exchanged”. When setting a price, it is important to consider what you think the consumer is willing to pay. If the cost outweighs the benefit, the perceived value of the offering will be low. At the same time, making the price to low could give consumers the impression that the product is low in quality.
Place describes the way in which the product is provided to the consumer. Studying the habits of your target demographic can help in determining the best way to get that product to the consumer.
Promotion consists of the integrated use of advertising, public relations, promotions, media advocacy, personal selling, and entertainment vehicles. The focus is on creating and sustaining demand for the product.
Are You Interested in Social Media Marketing in Boynton Beach?
When it comes to social media marketing, wouldn’t you feel better knowing your company is in good hands? At Digital Resource, we are an industry leader when it comes to social media marketing. Contact us today to learn more about our services.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.