LinkedIn boasts more than 106 million monthly active users, over 1.5 million groups, and a reach of 200 countries and territories. Moreover, 40% of LinkedIn users are on the social networking site daily. All of that put together means your social media marketing in Chicago could have some serious impact. This is especially true for B2B companies.
Your B2B Content Means More on LinkedIn
Studies show that about 80% of all B2B leads from social media originate from LinkedIn specifically. Much of this is due to the content being shared on the platform.
94% of B2B businesses marketing on social media use LinkedIn to distribute content. Of these businesses, 79% view LinkedIn as an effective source for generating leads. More importantly, 71% of professionals overall feel that LinkedIn is a credible source for professional content.
Your Content is Better-Suited for LinkedIn
More shares of your content on social media platforms mean more exposure for your business. However, if you’re a B2B business, chances are that you are sharing longer, more educational content than other brands.
Longer posts that are between 1,000 and 3,000 words are shared the most on LinkedIn. In fact, users love long-form content so much that there are over 3 million long-form posts on LinkedIn, with more being added every day at the rate of over 130,000 per week. Users also like industry trends and analyses that are packaged with insights and a great headline. That means that LinkedIn is the best platform for your B2B content. If you post content like this, it is likely to get picked up by Groups, influencers, and the Pulse Network.
Additionally, not only will your content be shared often, it will be seen by the right kind of people. LinkedIn is full of senior-level business professionals, decision-makers, and C-suite executives. Not to mention, 41% of millionaires use the site. These are industry leaders that have the potential to see the content you share and make a big difference in your sales growth.
Ready to Get More from Your Social Media Marketing in Chicago?
Digital Resource is an online marketing agency with extensive knowledge of how LinkedIn and all other social media marketing affects your company’s growth. Contact us today for a free social media marketing analysis of your business and see what our services can do for you!
Tayler is a graduate from Florida Atlantic University where she studied multimedia journalism, English, and psychology. She brings extensive writing knowledge to our team and over ten years of customer service experience. Tayler is ready to provide businesses with quality content that helps to build consumer satisfaction and rapport.