Where do you go for videos longer than a minute? YouTube and Facebook have pegged themselves as the best places for long-form content, but Instagram is changing how you may do social media marketing in Delray Beach. IGTV is bringing long-form video to Instagram, and it may turn into something your business wants to use in the future.
What is IGTV?
IGTV is Instagram’s new platform for long-form video content. It consists of a separate app to upload content that is integrated into the original Instagram app for easy viewing. This is a vertical-format video that can be up to an hour in length. Each creator is treated as a different channel – similar to how your standard television works.
Does My Business Need Long-form Video Content?
One of the biggest benefits about video content is that you can spread a bunch of great information in a short amount of time. So, long-form content isn’t always necessary. In fact, people tend to want to consume content in the shortest amount of time possible.
So, before you delve into long-form video content for your business, you need a clear goal. What kind of content do you want to release? Are they sit-down interviews or roundtable discussions? Are they industry trend reports? Long-form content is typically defined as 10 minutes or longer. You are able to really tell a story, in detail, beginning to end. So, it is up to you how you want to portray your brand and to determine if the type of content should be spread out or condensed.
How Does IGTV Work?
You can view IGTV from your Instagram app. But, if you want to make your own channel, you need to download the IGTV app. From there, you can manage your settings and create a channel. Then, you can create content outside of the app and upload it. Viewers will be able to see this in the IGTV app or within their Instagram app.
Are You in Need of Social Media Marketing in Delray Beach?
Social media marketing in Delray Beach can transform how you do business online. Build trust and create a valuable platform online with our digital marketing services. So, contact Digital Resource today to learn more!
Emily is a graduate from Florida Atlantic University where she studied English and communication. With a background in journalism, she is passionate about writing engaging and informative articles, and has a love for local businesses. Emily strives to assist businesses in building their brand identities and communities through quality, digital content.