Using social media can be a great way to grow your business, generate leads and build a brand. It’s not easy though. There’s a method to running an effective social media marketing campaign. Let’s take a look at some of the more important ways in which social media marketing in Detroit can grow your business.
Create a Plan for Each Social Media Channel
So many businesses make the mistake of blindly jumping into social media marketing without a strategy or plan. Your social media plan should consist of mini-plans for each social media channel you expect to be active on. You should have a unique plan for Facebook, Twitter, Instagram, etc. You should try to keep the number of social media sites you use to three.
While posting once a day to Facebook or Instagram might be ok, posting once a day to Twitter won’t cut it. No matter where you are posting, it is important to develop a routine posting schedule and be consistent. It’s important to remember that your followers are likely following hundreds or even thousands of other people. If you’re not publishing new content as often as the other accounts out there, it’s easy to get lost and forgotten.
Give People a Reason to Follow You
People have literally thousands of people and companies that they can follow on the internet and social media. So, why should they follow you? Give them something that they wouldn’t be able to get anywhere else. Provide social media specific content or even give them promo or coupon codes that they can only access if they follow you on social media.
Are You Looking for Help with Your Social Media Marketing in Detroit?
If you are overwhelmed trying to run your social media campaign, or you aren’t finding the success you were hoping for, let us assist you. Digital Resource is an industry leader in building and running a successful social media campaign. Contact us today to learn more.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.
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